Why PR Is For Everyone — GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America

As a double major in Film and Video and Ad/PR, with an emphasis in advertising, I felt hesitant to join GrandPR my sophomore year. With my interests falling more on the creative side of advertising, how would I be able to apply my skills in an organization that’s so heavily focused on the public relations side of things? Even as a general member of GVPRSSA, I was unsure if I wanted to take that dive into the world of PR.

Although I gained a bit of experience with PR through some of my classes, I was unfamiliar with many key aspects of the industry, like media relations, corporate writing, and even possible career options. I eventually decided to send in my application so I could get more experience in those areas, along with a better understanding of the Ad/PR world in general.

Since I have joined, building my public relations skill set has not been the only positive outcome. There are a multitude of other skills, relationships, and accomplishments that I have gained through my time in GrandPR.

PR Isn’t Just Writing

As a Film and Video major, I have an interest in video editing that I expected to get experience with elsewhere. I did not expect to work on video editing projects through GrandPR, but my editing expertise was needed on multiple projects. Through my three semesters with GrandPR, I have made multiple videos for clients, campaigns, and awards.

You also get to put your graphic design skills to the test, especially if you serve as a Design Associate. This year, as an Account Executive on two teams, I got the opportunity to design campaign materials for two separate clients. This taught me how to follow brand guidelines and truly understand what the client is looking for in their design elements.

Don’t underestimate the value of writing, though! I still get the opportunity to work on many cool projects that feature my writing, like when I wrote a magazine article for the American Camp Association. I also get to write fun blogs, like this, that let me talk about my areas of expertise!

Figuring Out Your Likes and Dislikes

While being in GrandPR, I have learned about the PR aspects that I enjoy and don’t enjoy. This is especially helpful while on a job search, because it teaches you which PR positions to go for, and which to stay away from. As for me, I initially thought my career route of choice would be in the film industry. GrandPR, however, has taught me that my skill set and preference of work lies in the public relations field.

Networking: Connections Can Take You Far!

Networking is not only about making friends in your major; it gives you career opportunities as well. GrandPR connects you to other GVSU students, professors, professional advisors, local public relations professionals, clients… truly the list goes on! The people you meet through GrandPR will be able to connect you with more people all throughout your career.

Connections made through GrandPR have helped me land a multitude of side gigs, jobs, and opportunities for resume and portfolio work. It has also helped me create comfortable relationships with people in my classes, so I have study buddies. Additionally, it has introduced me to people who share similar interests outside of Ad/PR, which has created many joyful memories for me!

Consider Joining GrandPR

Calling all film, graphic design, photography, writing, marketing, communications, health communications, and Ad/PR majors! Are you ready to grow your professional skill set and find a place here in our GVSU community? Join GrandPR, build those connections, put your skills to the test, and discover what it is like to be a public relations pro for a day.

About Clare

Clare Quirin is a junior with a double major in Film and Video and Advertising and Public Relations. Clare is currently working as a Marketing Associate for Senior Living Experts, a senior referral service based out of Chicago. This is her third year involved in PRSSA and her first year on E-Board as the Social Media Director. This is also her second year on the GrandPR staff where she serves as an Account Executive.