WUPRSSA District Conference: Key Takeaways about Sports PR

I had the pleasure of attending this semester’s District Conference hosted by Waynesburg University PRSSA. The theme for the conference was titled “Making the Final Cut: A Strategic Communication Plan for Sports PR” and featured speakers in a variety of sports communication roles. Each speaker gave incredible insight into what it takes to make it in the sports industry, covering topics from gender equality to effective communication tools.

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Five Ways to Step Up Your Resume

It’s that time of year when college students start to scramble to find work for the summer. A thought that tends to race through people’s minds while scrolling through job postings is: “Am I qualified enough to land an interview?” Despite popular belief that prior internship experience will make or break your chances, there are many other ways to strengthen your professional skills and make your resume stand out from the rest.

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GrandPR
A Guide to Navigating Client Relationships

Since diving into the wonderful world of PR, I’ve learned just how much I love agency life. The days are fast-paced, the variations of work are endless, and each project is new and exciting. Working within two PR agencies — shoutout to GrandPR and Piper & Gold Public Relations — over the past year and a half has challenged me and stretched my creativity in countless ways. However, agencies have their challenges, with one of them being client relationships.

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Jumping Into Sports PR

Sports and entertainment are both rapidly growing industries that are only increasing in popularity each year. As new aspects of sports start gaining more traction, like in the case of sports betting or esports, the industry is on track to become even bigger than ever. With a major/minor in advertising and public relations, there are many different career opportunities within the sports industry to explore.

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Humanizing The Campaign

Social media has allowed PR professionals to know every detail about their target audience. Statistics about age, gender, location, and so on are looked at on social media, clicks are counted, and analyzed. Ultimately, campaigns revolve around numbers.

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