Corporate Social Responsibility: Why Is It Important?

In today’s world, customers, more than ever, are finding it important to support corporations that reflect their values. You might find yourself doing the same and leaning towards brands that you consider to be socially responsible, whether it be through their contribution to society, the economy, or the environment. I definitely know I have my favorites (which I’ll get into later).

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What To Ask Yourself: Job Hunt Edition

A mysterious question always finds its way into the conversation of education: “What are your plans after you finish your degree?” It’s always asked so plainly as if it should be that easy to answer. How can we take what we have learned, decipher what we enjoyed, reflect on what we didn’t, and come to this conclusion? Let's discuss questions to ask yourself to help reveal the answer to this.

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Finding Your Community to Achieve Your Career Goals

As children, I’m sure we all heard our parents repeat the phrase “you are what you eat” when sitting around the dining room table. Although, at the time, we may have thought of it as a silly analogy, it actually can offer some insight into our lives today. Similarly, it’s also true that we become who we spend the most time with.

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Networking Your Way Through the Ad/PR Program at GVSU

I’m sure we’ve all networked— whether we know it or not. Chances are you’ve gone to office hours to get to know your professor a bit better, you’ve hung out with your roommate and their friends in an attempt to make your own, and you’ve probably shook hands with friends of friends simply to be kind and welcoming. Taking away the business attire and industry jargon, networking is much more simple than it’s cracked up to be.

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