Everything You Need to Know about Email Marketing

This past summer I was lucky enough to intern one-on-one with one of the most incredible business owners I have met. Catherine Hildner does it all at her business- from design to photography to marketing. Cat went from creating personal stationery goods on Etsy to owning her own business, Kitty Meow, where she has more freedom (and responsibilities) than ever before. This internship was unlike any other I have had, as I learned many things about owning your own business. I want to share my favorite part with you: email marketing!

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GrandPR
Falling into PR

Fall is here and it’s in full swing. Leaves are changing, sweater weather is back, and I’m ready to light a pumpkin candle and watch Hocus Pocus. With all of that brings some fun into public relations. Forget back-to-school campaigns and summer excitement. PR pros everywhere are geared up for the season and I couldn’t be more excited!

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GrandPR
To Attend Graduate School or To Not?

If you’re like me, this may be your last year of undergraduate study at college. Only a few more months until the freedom that being an adult brings. No longer are the nights of homework and studying for exams. However, what if this is not the end of your educational journey? In this blog, we will explore whether or not graduate school is the right choice for you.

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GrandPR
Top Programs for Integrated Communications

With all the aspects and tasks the communications field encompasses, it can be overwhelming trying to manage them all. Knowing how to maintain media contacts, create designs, and manage websites can sound like a daunting task to someone just entering the workforce (I’m talking to you, college students). At Grand Valley, the advertising and public relations program is set-up so that halfway through, you choose an emphasis and begin focusing solely on advertising or public relations. As an advertising emphasis myself, I was pretty unfamiliar to many of the programs my peers in PR were using in their classes, and vice versa. Thanks to my involvement in GrandPR and PRSSA, I’ve been able to work with a broader range of programs, but that’s not the case for everyone. If you’re feeling lost when it comes to what programs to learn, here are a few of my cohort’s recommendations:

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GrandPR