As a Grand Rapidian during the school year but proud metro-Detroiter at heart, I have some PR experience in both cities. The Motor City, along with its bustling suburbs, offers numerous PR opportunities for young professionals. From sports, media, healthcare, and nonprofits to—of course—automobiles, the metro-Detroit area has it all. Below, I will list some industries that are unique to the Detroit area and that provide opportunities for PR professionals. I will also list some updates from some of our alumni working in the Detroit area.

The expansion of the internet has allowed people to connect with others from all over the globe. With the ability to reach more people, challenges can arise when communicating with those who have a culture that is different from yours. 

As college students and professionals, our days are insanely busy. Between classes, homework, work, clubs, extracurriculars, and an attempt at a social life, it seems like we never have a minute in the day to relax. In fact, if we do find a minute in the day where we aren’t doing something or thinking about the next assignment, we spend that whole minute freaking out that we are forgetting about something we were supposed to do. It may seem impossible to manage your time during the semester, but I am going to give you a few tips that will hopefully help you relieve a little bit of stress and guide your day-to-day schedule. 

Advertising and Public Relations students are always thinking of ways to build up their resumes, gain more experience in the field, and set themselves apart for other people they will compete against for jobs. Job shadowing is one of the ways students can accomplish all those things. Following a professional around his or her day to day tasks at work is also a fast way for students to find out if they like the job. Job shadowing can range from one day to weeks, and it also unpaid. Here are some tips to help you have a successful job shadow.