GrandPR is an opportunity that few students at Grand Valley receive. The opportunity to work in a student run PR firm nationally affiliated with PRSA is one of the rarest experiences in any college career (there are only twenty-nine in the country). With GrandPR come many unmatched experiences that will make you stand out from peers. Being a part of this firm has given me so many indispensable lessons.

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We all reach a pivotal point in the semester when the tests, homework, and projects build up and it feels like there will never be an end to the constant chaos. For example, I was supposed to write this blog a few weeks ago, but I felt like I was drowning and couldn’t catch a break. But I’m still here writing this to you; I promise, it does get better! Here are just a few ways to regain your Boss Lady/Man status and bust out the last part of the semester! You can do it!

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On Friday, September 22, a mix of Advertising Club students and PRSSA students made the trip out to the lovely city of Holland to gain some insight on the everyday work that happens inside agencies.

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Jaclyn Ermoyan graduated from Grand Valley in the Spring of 2017 after being the CEO of GrandPR for the year. Hopping into the professional world, she interned at Quicken Loans where she assisted them in their social media efforts.

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No matter what business you are in, it is important to be prepared for a crisis. We like to think that nothing bad will happen but it is better to be prepared for all the what ifs. Identify all the potential crises and create individual plans to deal with each. Think about what keeps your CEO up at night and be prepared to handle these types of situations.

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