During International Women’s Day, brands often attempt to support their female audience through communication efforts. Oftentimes, they walk the fine line between an empowering, inclusive message and one that appears performative in the eyes of the very public they are trying to target.
Read MoreEvery year as Spring Break approaches, students can’t wait any longer to finally have time to themselves. Some enjoy spending their break catching up on ignored chores, working overtime, or indulging in forgotten hobbies. But, some prefer more of a thrill. Their ideal Spring Break consists of wildly partying day and night.
Read MoreTaylor Swift has recently been in the news and trending on social media more than ever. Is it because of her sold-out, multi-million dollar Era’s Tour? Or, as Swift shared, “the dads, brads, and chads” complaining about her coming to her boyfriend Travis Kelce’s football game? How about the NFL showing her on screen instead of the game?
Read MoreIn the ever-evolving world of influencer marketing, brands are constantly seeking innovative ways to connect with their audience. Take the lavish brand trips for example. An approach the makeup brand Tarte has long been notorious for.
Read MoreIt’s time for exponential climate action to ensure the peak emissions start descending this year. As future leaders of this generation, we must lead by example by implementing changes that mitigate the reliance on fossil fuels.
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