Whether you are all for it or are living in fear of anything involving it, AI is here to stay and its use will only increase in the coming years. Software like ChatGPT, Google AI, and Microsoft Copilot are at our fingertips, ready to change communications careers as we know it.
Read MoreThere is one time a year when television viewers truly get excited to see the advertisements during commercial breaks: Super Bowl Sunday.
Read MoreThe New York Times (NYT) ended 2023 with a bang by becoming the first major media organization to sue OpenAI and its biggest backer, Microsoft, over copyright infringement.
Read MoreWith the help of popular songs from artists such as Taylor Swift, TikTok videos are more likely to go viral. Since UMG has taken all of its artist’s songs off the platform, how will this affect how videos go viral on TikTok?
Read MoreAs always, advertising and public relations professionals have found a way to succeed during the holiday season. Let’s look at a list of PR's hand in the relationship with the heartfelt celebration we call Valentine’s Day.
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