One of the many roles that PR pros must fill in our day-to-day lives is that of the author. We write regularly to execute a variety of communications goals, producing numerous media pitches, blogs, and social media captions. Since writing plays an extensive role in the work of PR professionals, we must always strive to push our talents further.
Read MoreStarting at a young age, we constantly get asked what we want to be when we’re older. As a child, we might answer as a doctor, teacher, professional athlete, or even an astronaut. However, with time, we get asked the same question again but are expected to give more serious or “realistic” answers.
Read MoreWith the significant increase of technology in the recent decades comes many benefits in the workplace. But with many upsides also comes many downsides - one of them being the difficulty of unplugging from the workplace outside of the hours of 8 a.m. and 5 p.m.
Read MoreWhen you think of a successful public relations professional, ask yourself: who comes to mind? This person is most likely a thought leader in the world of PR. True thought leaders didn’t fall into their positions by luck. Most are intentional with their work and are constantly looking for ways to improve.
Read MoreAs we all know, social media is becoming more of a prominent tool for digital marketing across the industry. Media has moved away from traditional newspapers, radio, and television to the small mobile devices people carry everywhere. There is an abundance of social media platforms but today, one is starting to outshine the others: TikTok.
Read More