Traditional PR is not dead. In the grave, however? Perhaps. With new forms of communication comes new ways to reach audiences. We all know that TikTok has quickly become one of these new forms and most certainly one of the most popular. This new social app brought on a new wave of influencers and ways for brands to intimately connect with new audiences. We should have realized that we could use this platform for ourselves as PR professionals.

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Have you ever felt like you are already so far behind your peers? Do you fall down the rabbit hole believing that you would never be able to join a club, get a better connection, network with others, understand what you are doing better, and more? Well, I felt this dread and I am here to share my advice on what you can do!

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Applying for internships and jobs can be a job within itself. Editing your resume, creating new cover letters, and complying with any other requirements can be really time consuming. Now what if you don’t even hear back from the employer? I’m here to spill my years of experience working with the GVSU Career Center to help you make your next job application successful. 

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In a world where technology reliance is forever increasing, it can seem impossible to separate yourself from the screen and recharge your own personal battery. As Ad/PR professionals, we know the rising reliance on technology and business messaging platforms for instantaneous communication. It can be hard to keep up with and mentally draining. Let’s talk about 5 tips to keep you refreshed from technology in our tech-reliant, post-pandemic world. 

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Do you have difficulty speaking up when asked your opinion? Do you often shy away from speaking your mind on a topic? You are not alone! Confidence is known as the key to success, yet many struggle to harness it with thoughts of self-doubt and an overwhelming lack of self-esteem.

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