Influencers aren’t perfect. If you search "influencers fails," you'll come across thousands of articles that highlight some of the worst from over the years. They’re vulnerable to controversy and burnout. So what if there was a way to avoid these issues and control the narrative and behavior of an influencer? Introducing: virtual influencers.

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Graduating with a degree in Advertising and Public Relations opens the door to a wide range of career paths to explore. You could join a PR or advertising firm, or try out digital marketing, event management, publicity, and so many more avenues. It took me until junior year to finally hone in on one specialty… corporate communications.

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As I near the end of my Advertising and Public Relations bachelor's program, I have encountered a common theme in the job market. While searching for internships and full-time entry-level positions, many employers are grouping public relations jobs as “Marketing” roles.

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As a double major in Film and Video and Ad/PR, with an emphasis in advertising, I felt hesitant to join GrandPR my sophomore year. With my interests falling more on the creative side of advertising, how would I be able to apply my skills in an organization that’s so heavily focused on the public relations side of things? Even as a general member of GVPRSSA, I was unsure if I wanted to take that dive into the world of PR.

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I had the pleasure of attending this semester’s District Conference hosted by Waynesburg University PRSSA. The theme for the conference was titled “Making the Final Cut: A Strategic Communication Plan for Sports PR” and featured speakers in a variety of sports communication roles. Each speaker gave incredible insight into what it takes to make it in the sports industry, covering topics from gender equality to effective communication tools.

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