The Importance of Visual Media

A picture is worth 1,000 words, right? Wrong. Photographs, videos, GIFs, graphs and other forms of visual media are worth more, because without them, your 1,000 words may never be seen.

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GrandPR
Five Tips to Ace an Interview

College is a point in life where many students are looking for an internship or a post-grad job. Wherever you may be in your job hunt, you will need to stand out in your interview to secure a job. You only get one first impression to woo over your potential future boss, so it’s crucial to know how to prepare yourself and rock that interview. Here are five ways to ace your interview:

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GrandPR
5 Tips for Implementing Corporate Social Responsibility In Your Business

Corporate Social Responsibility (CSR) is a public relations strategy that current consumers expect companies to possess. It is a strategy in which a company practices sustainability or helps out a community. CSR is a great way for companies to build mutually beneficial relationships with consumers and help build a positive reputation for the brand.

Here are 5 tips on incorporating CSR into your company:

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GrandPR
Five Best Practices for a Successful Social Media Influencer Campaign

We see it all the time – famous people teaming up with brands to encourage followers to get involved with a brand through their personal social media channels. Social media influencer marketing is a growing trend, and public relations professionals are incorporating it within their campaigns more frequently. However, there is more to influencer marketing than just sending a sample of your product to someone with a high follower count and hoping they post about it on social media. Consider the following five influencer marketing practices to get the best results from your social media campaign.

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3 Tips for Frightfully Good Halloween PR

Holidays provide a great tool for brands to use in their PR campaigns. Taking a festive, well-known theme, like Halloween, and shaping it to fit an organization’s brand identity can allow it to effectively use creative tactics to engage its audiences during the spookiest time of the year. However, when these tactics are done poorly, they can result in actual PR horror stories. Here are a few tips and tricks (or treats!) that can determine a successful Halloween PR plan.

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