The world of communications is ever-changing, and we’ve got thoughts, feelings, and questions about the professional world. The views expressed in our blogs belong to the individual author of the blog, not necessarily GrandPR as a whole. If you’re curious about our writers, you can find more information in the author bios.
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Humans have been telling and writing stories since the beginning of time. It only makes sense that with the rise of the internet and the invention of social media, stories would soon become digital. Now that we are in the digital age, public relations and advertising professionals must navigate this new terrain by making sure their clients’ stories are being told digitally.
Read MoreDuring ArtPrize 2018, which came to a close earlier this month, our GrandPR staff had the opportunity to implement tactics for one of our clients, Sartori Cheese. As GrandPR assisted with street teams, where we donned Sartori tuxedo t-shirts, we were able to work to represent the company and increase brand awareness to ArtPrize 2018 attendees. That is, we saw firsthand the extent to which Sartori Cheese #PairsPerfectly with ArtPrize. The following is what staff members valued most from the experience.
Read MoreDo you want to look strong? Intelligent? Sophisticated? Classy? Laid back? The answer is all in the outfit. The way someone dresses can be a personality identifier and first impressions truly make a difference when dealing with clients and future employers. Public perceptions impact the way people interact. Like with many other professions, PR pros have to be conscientious about their appearance.
Read MoreA great amount of time in public relations is spent writing press releases to gain good media coverage for clients. Journalists are bombarded with press releases daily, and it is important to stand out as a PR pro and get that journalist to notice your writing. Here are some basic tips for writing an effective press release:
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