The marketing communications surrounding “Brat” were so successful because the campaign made it easy for Gen Z to interact with the content.

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With influencer marketing flourishing on TikTok, is the use of PR packages still valuable for sizable brands? Let’s take a brief look into the pros and cons of sending packages to influencers both large and small.

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Let’s dance with the idea that social media enhances the viewership of the popular reality television show Dancing with the Stars. Throughout this blog, we will review what DWTS is, who is on the show, the drama that influenced the success of social media, and how social media helps to gain new audiences. 

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Public relations involves building relationships online, yet working with the audience in person helps foster a more meaningful and personal connection. By using public relations mixed with storytelling, we can help keep the legacy of Irish rock legends alive. Why is this important, and how does this work?

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Nonprofit Change the Ref’s gun violence campaign effectively used video games to educate on gun violence. Here’s how they did it.

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