A social media post is not a band-aid fix to your communication problems. Should social media replace traditional journalism? Is journalism dead? Let’s talk about how you can use both to create an integrated media approach to your communication needs.
Read MoreCelebrities must market their product in a way that is relevant and stands out to reach their target audience, but they also have to keep in mind that their products will attract media attention due to their fame. One tactic that celebrities commonly use to promote their products is to include it in a campaign alongside another project they are working on.
Read MoreProfessionalism is crucial when beginning the transition from college to the workforce, but the way it’s expressed is oftentimes confusing, anxiety-inducing, and full of difficult decisions. Specifically as a young Hispanic woman, my decisions often face more scrutiny than my male counterparts, and as I begin the transition from college to the workforce, this scrutiny becomes magnified.
Read MoreOn March 13, 2024, the United States House of Representatives passed a bill in which Americans could lose access to TikTok within the next six months. If signed into law, this bill would require Beijing-based parent company ByteDance to sell the stake to an American-owned company.
Read MoreIn a crowded marketplace of greenwashing and performative activism, it can be difficult to find a company genuinely working to improve its environmental impact. One brand that embraces authenticity and is environmentally responsible is Patagonia.
Read More