Public relations and digital marketing have quickly become intertwined in the world of integrated communications. Within digital marketing, there are countless tools that can strengthen a PR strategy. In an increasingly digital world, understanding how digital marketing is applicable to PR has become crucial for emerging professionals.
Read MoreHave you ever had the chance to meet a professional athlete and found yourself utterly starstruck by their incredible achievements? I certainly have. When becoming a professional athlete, establishing a personal brand comes with fame.
Read MoreThis past week I started my senior year. My anxiety and fear of change make me want to start that sentence with “unfortunately.” Unfortunately, I started my senior year. Unfortunately, I began my last chapter as a Grand Valley State University student.
Read MoreIt's finally that time of year, the time when new graduates (myself included) spend hours and hours scrolling through LinkedIn, Indeed, and every other job posting website, likely throwing their applications at anything that is remotely close to what they are hoping for.
Read MoreI promise this is not just another blog about media relations. Okay, maybe it is… but this one will teach you my secret to gaining media coverage: being a normal person. Shocked? Let’s get into it.
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