As we all know, social media is becoming more of a prominent tool for digital marketing across the industry. Media has moved away from traditional newspapers, radio, and television to the small mobile devices people carry everywhere. There is an abundance of social media platforms but today, one is starting to outshine the others: TikTok. 

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TikTok is the influencer hub of the 2020s. Over the last few years, we have seen how easy it is for people to become famous or go viral on the platform. Not only have we seen careers blow up on TikTok, but products as well. 

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Artificial intelligence is a term thrown around so often in conversations, whether it is used to imply the “inevitable doom” of society or exciting technological advancement. However, if you are like me, you are looking to see what AI means for your career. With the introduction of ChatGTP, an AI conversational bot, one can see that this advanced technology can answer almost every question, write a song, script, paper, and so much more.

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As the use of social media and technology continues to grow, we know that marketing and public relations strategies will need to adapt. Whereas influencer marketing is between an influencer (who has built a wide audience) and the company, user-generated content creation is between real customers and the company.

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Public relations is a career field that involves having a retrospective perspective. By joining the army, I have had an unconventional college experience. Still, it has allowed me to realize that I am passionate about the field due to my love for sharing and communicating with the public. Through these three lessons I have learned in my three years of service, you too can also learn how your life experience will shape who you are in the PR field. 

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