Influencer marketing has taken off as a wildly popular tactic within public relations. It’s hard to scroll through social media without at least one of these sponsored posts popping up in your feed. But it got me wondering: will this last forever?

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A couple of weeks ago, I was standing in my first conference since the start of the pandemic. I was so excited to share a room with so many prominent professionals in the PR industry that I nearly forgot about the subject of the conference altogether. After the networking session came to an end, my colleague, Lauren Stitt, and I ended our conversations and settled down in our seats as the title of the main event was projected onto a screen in front of us: The Plank Center Milestones in Mentorship Gala.

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As someone that is interested and involved in politics, seeing the vast differences between different events that call for crisis communications is interesting. Every politician has had some form of crisis that they have needed to manage, and seemingly each of these crises seems to have failed by not having a good crisis communication plan, whether that be at the fault of the politician or their communications team.

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It’s that daunting time of year where internship and job hunt season is upon us. Your endless scrolling through LinkedIn, Handshake, and Indeed has paid off– congrats, you’ve landed yourself an interview! Your application stood out amongst dozens or even hundreds of other applicants, and now it’s crunch time. How are YOU planning on leaving a lasting impression?

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An essential part of any working relationship is communication. We must pay attention to how we say things verbally, using clear and concise language. Nevertheless, it is just as important for us to communicate nonverbally.

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