One of the first steps to take when applying for a position at a new company is to research the workplace culture. Workplace culture is important for companies to establish because it sets the values and expectations that the company has for itself as well as it’s employees. While applying for a new job, it is important that you align well with the workplace culture and values in order to have a positive and meaningful experience during your time with that company.

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As Public Relations students and professionals, we are sometimes encouraged to take the path of least resistance when commenting on political and social hot topics in order to prevent politicizing our brands. In today’s politically charged world, many consumers look toward powerful companies to evoke change for the causes they believe in. An increasing number of brands are joining the conversation on social movements and seeing the benefits of doing so.

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If you are anything like me (and considering you’re reading this, you probably are) one of the first reasons you fell in love with public relations is the industry’s countless opportunities for continued education and professional development. As many of us are entering this summer unable to gain experience through traditional internships or face-to-face college courses, now is a great time to seek alternative ways to expand our knowledge and skill set. Fortunately, PRSA and PRSSA are providing young professionals and students with several free or low-cost events to attend from the safety and comfort of home.

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During this unprecedented time, many brands have had to close their doors and shut down their operations in order to prevent the spread of COVID-19. Brands like Doordash, Sephora, CVS, Starbucks, Target, Walmart and more have all been adjusting and releasing statements on how they plan to move forward. Let’s take a look at how some brands are responding to this worldwide pandemic.

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Since the invention of the internet and therefore, the invention of social media, the public relations world has not been the same. Social media has become such an important part of society, it’s hard to imagine doing anything without social media being involved. This is especially relevant in the world of public relations.

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