What I Learned After 30 Days at an Agency

As a student in public relations, there is this constant debate on whether to practice at an agency or in-house. It is almost impossible to determine how a typical day in each would be different without first-hand experience. The following are a few of the lessons I’ve learned after spending the last 30 days working at a public relations agency to help you better determine which style of public relations is right for you.

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PRep School: Spark Note Edition

In the public relations industry, there is only so much that we can learn in the classroom. It’s a field that takes a lot more than book smarts and is constantly in need of quick thinking and adaptation. But how are we supposed to teach those real-world skills to students? Well, that’s where PRep School comes in to play.

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GrandPR
Event Planning 101: Just the Basics

In public relations, there are a number of different ways to reach your stakeholders. My personal favorite is through events. There’s nothing more fun for me than being on-site, talking to people and offering them something to do that benefits them and the client. It’s also satisfying to see all the work you put in finally be carried out. It doesn’t stop after the event, either. It’s another opportunity to gain some earned media and create owned media!

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Am I a Fraud in the Field?

Have you ever sat in a room and felt completely unqualified to be there? Yeah, I think we all have. Whether in a professional setting or a more relaxed environment, the feeling of being inferior, or lacking the know-how, is not a fun one.

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