Taco’ing about Gen Z Era with Erika Prime
Erika Prime was the cup of coffee all PRSSAIC attendees needed for the third day of PRSSAIC. Not only does Prime have an impressive story, she is also an incredible speaker. She had all of us at the edge of our seats soaking everything in. Prime has been a leader on Taco Bell’s social team for five years and is a perfect example of an employee who loves her job and the company she represents. If it is not obvious by how highly she speaks of Taco Bell and her experience there, it should be evident in her bajá blast inspired hair.
Read More
5 Tips for Scoring Big in Sports PR
This past October I attended the Public Relations Student Society of America International Conference (PRSSA-IC) in San Diego, CA. The four day conference was packed with keynote speakers and breakout sessions designed to address relevant PR related topics or industries. A session that stood out to me among many was Timeout: A Conversation About Sports with Events and Experiential Director, Marissa Rubenstein from Exactly agency in Washington, D.C. and Andy McGowan, Clinical Instructor at Georgia State University. Both had an unusual introduction to the realm of sports PR but have attained great knowledge from their experiences. Thankfully, they were more than willing to share their best tips for those looking to enter such a competitive industry.
Read More
Own Your Privilege: 3 Takeaways from WMPRSA’s Signature Event
A few weeks ago, I attended WMPRSA’s signature event, Own Your Privilege: ‘West Michigan Nice’ Is Not an Inclusion Strategy. At the event, the host Paul Doyle introduced exactly what ‘West Michigan Nice’ is and three speakers presented their own experiences about living in Grand Rapids. The event impacted my perception of this issue in our community. I wanted to share my biggest takeaways so that you can also work towards owning your privilege.
Read More
6 Certifications to Kickstart Your Career
Your classes can’t teach you everything. Set yourself above the rest and continue your education by earning these six exceptional online courses.
Read More
You're Canceled.
PR major or not, we’re all familiar with cancel culture. It’s nearly impossible to be a conscious user of the internet and not be at least relatively aware of which celebrity or influencer has been canceled. It seems that on a monthly routine the internet has found another person allegedly undeserving of their positive reputation. The internet is powerful, and for those of you who do plan to go into PR, it’s something that is necessary to get familiar with. Like all crisis mitigation, you need to understand it prior to when it happens.
Read More
