Branding 101
Promoting a positive brand image is what allows a company stand out and rise above its competitors. Branding helps create strong relationships with the public and can increase brand loyalty. Effectively branding your company will result in better brand recognition, which is what makes your brand the top choice for consumers that are searching for a product or service that your company offers. PR professionals can play a crucial role in the process of developing a company’s brand image and promoting it effectively to the audience that they are trying to reach. The purpose of branding your company is to create relationships with your audience and PR is very relationship focused. In order to effectively brand your company, there are a few important things to keep in mind.
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Catching the CreateAthon Craze
GrandPR completed their second CreateAthon event on Saturday, March 16th at noon. During this event, members were able to apply objectives, strategies, tactics, and tools that they have learned in their GVSU Advertising and Public Relations program classes. They worked in small groups to come up with creative solutions to their client’s needs and learned from professionals who dropped in to provide insight and support throughout the night.
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Why You Should Apply for GrandPR
Whether you are an underclassman just starting your program, or you are finishing your last couple semesters before graduation, you should consider applying for Grand Valley’s nationally affiliated student-run public relations firm, GrandPR.
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Best Resources for PR Students
As a PR student or as any student of a relating major, it can be hard to grapple the million and one things we’re all trying to do to make ourselves competitive future employees. Below I have provided some great tips and tricks for students to take advantage of during their time on campus in preparation for “the real world.”
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Looking Forward to CreateAthon 2019
With CreateAthon tomorrow, we wanted to take a look back at CreateAthon 2018. We asked last year's participants to look back on their experience and write a reflection along with some advice for this year's participants.
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