Project Manage Like a Pro — GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America

Let’s face it (and embrace it). As communicators, we will likely assume leadership roles at one point or another throughout our collegiate and professional careers. Whether you’re the head of a group project, involved in a student organization, beginning your first internship or post-grad job, or want to better manage your personal schedule, it pays to develop project management skills.

This spring, I accepted a position on GVPRSSA's executive board as the VP of Programming. Entering this role, I knew I would be faced with challenges that would help me grow as a communicator and a leader. In order to best adapt to our new normal, the decision was made to move chapter meetings and other programming events completely virtual for the fall semester. From there, PRSSA REIMAGINED, a national virtual programming partnership between GVPRSSA and five other PRSSA chapters, was born. Transitioning virtually and working with a team of other students across the country has redefined my role and taught me valuable knowledge about project management. I’m here to offer tips and advice from my own experience to help you thrive in future roles.

Plan, Plan, Plan.

I cannot stress enough how important it is to plan ahead. Create goals and objectives, and then generate a timeline. It’s much easier to break up your project into smaller tasks, delegate responsibilities, and give deadlines once clear end goals are in place. Asana and Basecamp are great tools to organize, manage, and track progress, especially in our increasingly virtual work environment.

Keep a Steady Flow of Communication

We all know what it’s like to be part of a group project and not hear from a team member for weeks on end. It’s no fun and it hinders progress. Encourage open, frequent, and constructive communication through whatever outlet works best for your team. For me, I’ve found success through a combination of group chats, emails, and Zoom meetings. Another part of effective communication is assuring that all members of your team have access to necessary information critical to the project. Again, find what works best for you. I’ve found success by compiling a Google Drive folder filled with a project’s timeline, goals, deadlines, contact information, meeting agendas, etc. that all team members have easy access to.

Practice the Art of Conflict Resolution

I’ll be honest, confrontation of any kind makes me uncomfortable. You might not always be best buds with everyone you work with, but it’s necessary to maintain a level of respect and camaraderie. When miscommunications arise or there are disagreements among team members, it’s important to remember that you’re all on the same team and are working towards the same goal. An acknowledgment of a miscommunication, genuine apology, and transparent dialogue can go a long way.

Through proper planning, effective communication, and learning how to handle conflict, I’ve been able to grow personally and professionally as a leader. With these tips in mind, I have confidence that you will tackle your next project and realize all that you’re capable of.

About Sam:

Sam Stoddard is a senior at Grand Valley State University studying Advertising and Public Relations with a minor in Digital Studies. Sam proudly serves as the VP of Programming on GVPRSSA's Executive Board and is an Account Associate for GrandPR. Her favorite part of her Executive Board position is the ability to plan virtual programming events with an amazing team of students across the country. In her free time, you can find her practicing yoga, catching up on podcasts, or spending time with her family.