It’s the most wonderful time of the year! With Halloween in the past and November underway, the holiday season has officially begun. With the early announcements of Black Friday’s best deals are released, everyone creates their dream gift list. These campaigns should be taken into account as it allows people to draw inspiration for people to determine what is on their own wishlist.

In a surprising and innovative move, Pepperidge Farm has rebranded its iconic “Snack that Smiles Back” Goldfish to Chilean Sea Bass for a limited time. The new and mature snack name was available from October 23 to October 30 on Chileanseabasscrackers.com. Customers were limited to two bags per purchase and could purchase them online. 

Many Public Relations (PR) students will go into a public relations agency as part of their career; however, working in such an industry is often so fast-paced that it becomes increasingly difficult to practice proper business acumen. Good PR practices typically mean conducting campaigns and projects in a way that is personalized to each client.