In August of 2023, I began my first semester at GVSU as a junior with a Writing major and an Advertising and Public Relations minor. In December of 2023, having only taken public relations courses in technology and research, I was offered an internship with The David Brand, a small PR firm based in Atlanta focusing primarily on the arts and entertainment industries.

With Thanksgiving next week, it is truly the season for showing gratitude. Customer appreciation is important for brands to further their relationship with their consumers. In the past, companies have attempted to foster these connections through rewards programs, 24-hour customer service, giveaways, and more. However, there are some brands that go above and beyond when thanking their customers. 

It’s the most wonderful time of the year! With Halloween in the past and November underway, the holiday season has officially begun. With the early announcements of Black Friday’s best deals are released, everyone creates their dream gift list. These campaigns should be taken into account as it allows people to draw inspiration for people to determine what is on their own wishlist.