At the first Grand Valley Public Relations Student Society of America (GVPRSSA) meeting I attended sophomore year, the President, Amberly presented the new committees created by last year’s executive board. One in particular caught my attention…the promotions committee.
Read MoreSocial media marketing is more than just a picture and caption. This week, we will dive deeper into social media marketing, landing that internship, and finding your creative process.
A few weeks ago, I stumbled upon an app that allows me to discover what my friends are doing at random times of the day. This app is called BeReal. For those unfamiliar, BeReal is an app where you post whatever you’re doing at different times each day. When you post, the app uses both your front and rear-facing camera, which gives your friends a single image of a random moment in your day. It catches candid and unfiltered times where you can only see what your friends are doing after you post your image. I love how real it is. Ha.
Read MoreSummer is officially underway and you may feel pressured to keep your Instagram feed filled with content and updates on what you are up to! Connecting with friends, family, and fellow social media users allows you to communicate in a variety of ways.
Read MoreThis influencer marketer knows her industry front and back. Why? Because she’s an influencer herself.
Read MoreOver the past few years, social media has become the biggest platform to show support for different social and human rights causes. From Black Lives Matter to Supporting Ukraine, individuals and businesses are sharing their support with posts on their pages. Now, more than ever, is the time that we should ask ourselves what we can do next?
Read MoreInstagram and Facebook are finally doing it. Both platforms now allow users to disable like counts. This change allows for two main features:
Read MoreSocial media is a way for people to post about their weekends or give life updates, however, it is much more significant to brands. A brand’s social media can determine everything about their brand image and it allows them to grow relationships with their audience.
Read MoreOn this episode, we sit down with Jason Falls and discuss his career through public relations and advertising. His work focuses on influencer marketing, but Jason likes the term “influence marketing” much more.
Read MoreAs social media continues to grow, we continue to see an increased role for businesses and influencers worldwide. Social media has the power to allow you to raise awareness, engagement, and communication with your target audience.
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