Below you will find blogs on various topics about things such as PR tips, brand and marketing analysis, and so much more! If you have anything questions about the blog, please contact Izzy Zdanowski!
Music serves more than as white noise to fill the background. Music doesn’t just reflect how an artist or a listener feels; music actively shapes our identity, values, and perspective. As communicators, we recognize that social media trends signal far more than a population’s sense of humor; they reveal major shifts in culture.
Read MoreWhen working in a field as fast-paced as public relations, having strong interview skills can turn into a currency in the industry. From story pitching to preparing a brand spokesperson to hosting your own show on a podcast, calculated conversations can make or break your intended message. As podcast director for GVPRSSA’s podcast, PR Hangover, I’ve dedicated countless hours behind the mic, and more importantly, behind the scenes, shaping interviews that connect to our audience. Learn how to lead that conversation like the PR Pro you are in 5 easy steps.
Read MoreMost young people think that becoming a social media influencer is a cheat code for success in today's world— and in a lot of ways, they’re not wrong. You don’t have to scroll far on TikTok to realize that there are 19 and 20-year-olds buying houses and landing brand deals, all from being paid to post content. Social media influencers shape everything around us. From the clothes we wear to the water bottles we drink out of, it all came from the impact of social media and trending creators.
Read MoreIn today's media landscape, memes hold more value in communication now than traditional PR messaging, sometimes in a faster and more effective way. Many big-name brands, celebrities, and influencers use memes for advertising, storytelling, and first response. Memes are a tool that can reach millions in a fast and productive way that gets messages across clearly to a new generation of viewers and buyers. Let's talk about how and why memes work so well.
Read MoreListening is one of those skills that sounds simple, but in practice, it can transform the way you work, collaborate, and communicate. During my internship and part-time roles, I’ve learned that listening isn’t just polite, it’s essential for building trust, understanding needs, and delivering results. Here’s how it’s shaped my experience in HR and sales.
Read MoreIn the world of PR, “oops” isn’t just a word, it’s a lifestyle. Whether it’s a CEO who tweets something that makes the board cringe, a campaign that goes viral for all the wrong reasons, or a typo on a $10,000 billboard (shout-out to whoever approved “public relaitons”), the truth is simple: we all mess up. The difference between a headline and a success story? How you handle the chaos that follows.
Read MoreIn the world of public relations, creativity can make or break how successful a stunt will be. A smart stunt can spark online buzz and strengthen a brand's overall reputation. But, when being too bold, it can cross into the territory of being a horror story for a brand. As the years go on, brands keep creating more ways to draw attention to themselves. Some hit the sweet spot, while others leave a sour taste in the mouth of consumers.
Read MoreWhen it comes to public relations, timing is everything, and few things are as powerful as tapping into the seasonal spirit. Seasonal PR gives brands the perfect excuse to get creative, connect emotionally, and sprinkle a little fun into their messaging. And there’s no better time to give customers a treat than for Halloween!
Read MoreAre you about to attend the career fair? Interviewing for an internship? Thinking about going to one of PRSSA’s awesome agency tours? Attending a networking event with iconic industry professionals? What do these things have in common? Business casual attire is required, of course!
Read MoreWhen I became programming director of GVPRSSA last April, I was honestly intimidated by the idea of reaching out to professionals. I kept thinking they’d judge me or question why someone my age with such limited experience was contacting them. Looking back, that mindset came from focusing on the don’ts of networking, that sent me into a spiral of overthinking, assuming the worst, and talking myself out of trying.
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