Bad Bunny isn’t just breaking records, he’s rewriting the rules of representation. Dive into how his PR strategy centers Latinx culture, challenges stereotypes, and builds emotional resonance across generations.

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Explore how companies navigate the fine line between advocacy and performative allyship.

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In 2025, the Ice Bucket Challenge returns with a Gen Z twist, shifting focus from ALS to mental health. Explore how nostalgia, digital activism, and emotional storytelling power this revival.

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Dive into the best April Fools' Day brand pranks, from weird pickle mixtures to fake perfumes, and how some jokes became real products.

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Learn how to make a powerful first contact, build lasting relationships, and communicate effectively in personal and professional settings.

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