14 10, 2021

How To Write Better Copy

By |2021-10-14T22:37:25+00:00October 14th, 2021|Categories: Creative, Tips, Writing|Tags: , , , , , |0 Comments

Copywriting is an integral part of writing that helps to draw attention to a product or service by storytelling. Yes, you read that right. Copywriting is essentially storytelling for a brand or business; it helps translate a product or service feature into benefits that match consumer psychology.  In short, copywriting is the process of producing [...]

7 10, 2021

We Need Research, Even if We Don’t Want to Admit It

By |2021-10-07T21:25:05+00:00October 7th, 2021|Categories: Research, Tips|Tags: , , , , |0 Comments

Research is definitely not the most fun part in the realm of communications. However, it’s the stepping stone to the substance of any strategy, and it’s crucial to the success of reaching client goals and doing the best possible work. Focus groups and GVSU’s library database are the basis of our undergraduate years and for [...]

23 09, 2021

Importance of Government Relations in Small Businesses

By |2021-09-23T20:25:54+00:00September 23rd, 2021|Categories: Leadership, Networking/Relationships, Tips|Tags: , , , , , |0 Comments

Shopping with a small business can give consumers a sense of pride. When you buy from a local mom-and-pop shop, you are helping real people succeed in their dreams of running a business. Whether you are acquiring a service from a boutique agency, getting hard cider from your local cidery, or shopping at your farmer’s [...]

24 06, 2021

Writing: It’s All About the Attitude

By |2021-06-24T20:43:03+00:00June 24th, 2021|Categories: Tips, Writing|Tags: , , , , |0 Comments

Chances are, if you are studying or practicing public relations, you are doing your fair share of writing. When I began studying PR, I had little to no confidence in my writing abilities. The high school I attended was proficient in academics, and writing was not excluded. I couldn’t get above a ‘B’ on any [...]

10 06, 2021

It’s Looking Like a PR Summer

By |2021-06-10T20:38:04+00:00June 10th, 2021|Categories: Holiday, Mental Health, Tips|Tags: , , , , , |0 Comments

As I write this sitting in 80 degree weather, it’s quite obvious that summer is officially here. School’s out, summer internships and side jobs are in full swing, and personally - I still feel some of the winter blues. Although I’m lathering up in SPF and beach days are on the horizon, I can’t help [...]

13 05, 2021

Combating Hustle Culture

By |2021-05-13T21:00:29+00:00May 13th, 2021|Categories: Mental Health, Tips|Tags: , , , |0 Comments

In the age of LinkedIn updates, side jobs, and packed Google calendars, the world has become obsessed with go-getters. Society loves to praise the young professional who works a 9 to 5, runs an Etsy shop on the side, and leads a committee while they’re at it. While these hustlers certainly can be inspirational and [...]

22 04, 2021

This Can Wait

By |2021-04-22T21:02:40+00:00April 22nd, 2021|Categories: Mental Health, Tips|Tags: , , , , , |0 Comments

To-do Lists Overload Having paper planners, digital planners, to-do lists, paper calendars, and digital calendars can be overwhelming when you feel like assignments and projects are piling up. During stressful times like exam week take the time to organize everything by due dates. Every assignment and task does not have to be done at that [...]

15 04, 2021

Everything I Needed to Learn about PR I Learned when I was Five

By |2021-04-15T21:00:49+00:00April 15th, 2021|Categories: Networking/Relationships, Tips|Tags: , , , |0 Comments

Back To The Basics Since I’m graduating soon I tend to get asked what advice I would give to myself going into the Advertising and Public Relations major. To be honest with you, I don’t know what I would say to her. I’m content with where I landed and I’ve had the privilege of having [...]

25 03, 2021

Internships: Where to Start

By |2021-03-26T13:50:07+00:00March 25th, 2021|Categories: Internships, Networking/Relationships, Tips|Tags: , , , , , |0 Comments

The frequently discussed buzzword of communications majors: internships. Where do I look, how do I start applying, and am I even ready to dip my toes in the field? As someone who is no stranger to internships, from searching to working, I’ll give you tips for the start of your internship journey. Actively Search An [...]

18 03, 2021

The Best Tips and Tricks for Interviews

By |2021-03-22T14:40:29+00:00March 18th, 2021|Categories: Internships, Interviewing, Networking/Relationships, Research, Tips|Tags: , , , , |0 Comments

As a current senior who is undertaking the home stretch before graduation, I have been applying to many different jobs. In a little over a month, I will be graduated and thrown into the “real world”. As a fresh college graduate or current college student applying to jobs or internships can be trying and frustrating [...]

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