14 04, 2021

Influence(r) Marketing w/ Jason Falls

By |2021-04-14T12:46:04+00:00April 14th, 2021|Categories: Podcast, Podcast Recap, PR Hangover, Social Media|Tags: , , , , , |0 Comments

Who’s Our Guest? Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012. An award-winning strategist and widely read industry pundit, Falls has been noted [...]

8 04, 2021

Optimizing Your Social Media Strategy

By |2021-04-08T21:01:06+00:00April 8th, 2021|Categories: Branding, Creative, Media, Research, Social Media, Tips, Trends|Tags: , , , |0 Comments

As social media continues to grow, we continue to see an increased role for businesses and influencers worldwide. Social media has the power to allow you to raise awareness, engagement, and communication with your target audience. That’s why it’s become crucial for brands to establish an identity and social strategy to best optimize all that [...]

1 04, 2021

3 Tips for Creating Accessible Social Media Content

By |2021-04-01T22:47:18+00:00April 1st, 2021|Categories: Social Media, Tips|Tags: , , , , |0 Comments

As incoming public relations professionals, we recognize our responsibility to communicate on behalf of our clients or our organization to build mutually beneficial relationships with our publics. These publics include employees, customers, investors, etc. Additionally, we have a responsibility to craft inclusive messaging, keeping in mind that our publics may include people of all races, [...]

18 02, 2021

Common PR Platforms and Tools You Need to Know to be Ready for the Workforce

By |2021-02-23T21:00:26+00:00February 18th, 2021|Categories: Media Relations, PR Platforms, Research, Social Media, Tips|Tags: , , , , , , , |0 Comments

Entering the workforce can be daunting. The anxiety of meeting new people and learning the ins and outs of your company can be overwhelming, then there’s the added pressure of working with platforms you’re unfamiliar with. PR platforms may make you feel discouraged, but rest assured, learning these common tools will give you a leg [...]

3 02, 2021

All Things Social Media w/ Anthony Yepez

By |2021-02-03T16:25:08+00:00February 3rd, 2021|Categories: Branding, Design, Podcast Recap, PR Hangover, Social Media|Tags: , , , , |0 Comments

Who’s Our Guest? Anthony Yepez is a 12+ year social media professional based out of New York City who has worked on both the brand and agency side for global companies such as Spartan and most recently Digitas North America. He leverages understanding the goals and values of what a brand offers its target [...]

2 04, 2020

What You Need to Know About Quibi

By |2020-04-02T17:22:21+00:00April 2nd, 2020|Categories: Social Media|Tags: , , , , , , , , , , , , , , , |0 Comments

By: Kylee Reinert (@kyleereinert) Well, it seems like we all have quite a bit more unplanned free time on our hands. With that free time tends to come one of two things: lots of Netflix binges and social media surfing, or deep cleaning and discovering new hobbies. I know I have trouble balancing the two- wanting [...]

2 01, 2020

2020 Vision: Three PR Trends for the New Year

By |2020-01-02T23:29:12+00:00January 2nd, 2020|Categories: Tips|Tags: , , , , , , , , , , , |0 Comments

By: Melissa Albano (@melissaalbano29) As the world of PR is constantly changing, it often leaves the pros wondering what’s next. Ringing in the new year will be no different. Although we may not be able to predict it all, there are some trends that all PR pros should keep an eye on in 2020.      [...]

14 11, 2019

10 Facebook Ad Trends to Look For in 2020

By |2019-11-14T03:01:29+00:00November 14th, 2019|Categories: Analytics|Tags: , , , , , , , , , , , , |0 Comments

By: Brooklyn Wilson (@brookwilson97) By now, the use of social media for promotion is nothing new to marketers or PR professionals. In fact, it is no longer used as a supplemental tactic to these efforts, but rather it’s a necessary tool and has become the main platform for audience communication. Although the idea of social [...]

26 09, 2019

A Day Out in Ann Arbor

By |2019-11-14T21:13:12+00:00September 26th, 2019|Categories: Tour|Tags: , , , , , , , , , , , , , , , , , , , , |0 Comments

By: Kady Volmering (@kadyvolmering) Despite an address mix up and an unreal heatwave, the Ann Arbor agency tour was a major success. On Friday, September 20, a handful of GV PRSSA members trekked across the state to learn more about the different aspects of PR in the business world.  Fortunately for us, we were able [...]

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