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25 02, 2021

Targeting the Best Audience

By |2021-02-25T22:00:41+00:00February 25th, 2021|Categories: Research, Tips|Tags: , , , , |0 Comments

Let’s kick it back to the fundamentals of public relations. You’re deciding who your audience is but you just can’t pin down exactly what you’re looking for. Perhaps it’s a right of passage for PR professionals to grapple with the basics, so here’s my beginner, ever-evolving solution for one of those “simple” tasks.  Know Your [...]

18 02, 2021

Common PR Platforms and Tools You Need to Know to be Ready for the Workforce

By |2021-02-23T21:00:26+00:00February 18th, 2021|Categories: Media Relations, PR Platforms, Research, Social Media, Tips|Tags: , , , , , , , |0 Comments

Entering the workforce can be daunting. The anxiety of meeting new people and learning the ins and outs of your company can be overwhelming, then there’s the added pressure of working with platforms you’re unfamiliar with. PR platforms may make you feel discouraged, but rest assured, learning these common tools will give you a leg [...]

17 02, 2021

Internships & Interviewing w/ Teagan Epley

By |2021-02-17T13:34:41+00:00February 17th, 2021|Categories: Internships, Interviewing, Networking/Relationships, Podcast Recap, PR Hangover, Tips|Tags: , , , , , |0 Comments

 Who’s Our Guest? Teagan Epley graduated from Grand Valley with a degree in Advertising and Public Relations and a minor in Business in April of last year (2020). During her time at Grand Valley, she was highly involved in GrandPR and PRSSA, serving as the chapter's VP of Member Services and attending the International [...]

11 02, 2021

The Major Brands You Didn’t See on Super Bowl Sunday

By |2021-02-23T21:03:01+00:00February 11th, 2021|Categories: Entertainment PR, Media, Media Relations, Sports|Tags: , , , , , , |0 Comments

The Super Bowl 2021  Despite the ongoing pandemic, America couldn’t miss out on one of the most major events of the year: the Super Bowl. On its 55th anniversary, with a stadium packed full of 25,000 fans, and millions at home watching, it felt like the entire country was living for this moment of normalcy. [...]

4 02, 2021

Don’t Give Research a Bad Rap

By |2021-02-04T22:05:32+00:00February 4th, 2021|Categories: Research, Tips|Tags: , , , , |0 Comments

Research. A word most people still in school aren’t too fond of. I know that after 16 years, the word “research” is often associated with lengthy papers or science and lab classes (there’s a reason I’m not a STEM major). We’re conditioned to think of something we go through the motions of, like many of [...]

3 02, 2021

All Things Social Media w/ Anthony Yepez

By |2021-02-03T16:25:08+00:00February 3rd, 2021|Categories: Branding, Design, Podcast Recap, PR Hangover, Social Media|Tags: , , , , |0 Comments

Who’s Our Guest? Anthony Yepez is a 12+ year social media professional based out of New York City who has worked on both the brand and agency side for global companies such as Spartan and most recently Digitas North America. He leverages understanding the goals and values of what a brand offers its target [...]

29 01, 2021

Tour with Javon Dobbs from the W.K. Kellogg Foundation

By |2021-01-29T21:54:32+00:00January 29th, 2021|Categories: Diversity, Tour|Tags: , , , , |0 Comments

GVPRSSA 1/22/21 Tour: Javon Dobbs Starting 2021 Off Right The virtual tours started off on a high note this semester, with our first virtual interview of 2021 with Javon Dobbs. Even on his paternal leave, Javon was gracious enough to take time away from his family to speak with Grand Valley State University's Public Relations [...]

28 01, 2021

Virtual Fatigue Funk

By |2021-02-04T16:21:39+00:00January 28th, 2021|Categories: Mental Health, Networking/Relationships, Tips|Tags: , , , |0 Comments

As the COVID-19 pandemic continues to take over everyday life, we have to work to accept the “new normal” that is going to come along with it. Virtual fatigue is something that we are all experiencing right now. I wake up and sit on my laptop all day. For work, class, and even happy hours.  So [...]

20 01, 2021

The Importance of Media Relations w/ Ed Zitron

By |2021-01-20T15:37:09+00:00January 20th, 2021|Categories: Media, Media Relations, Podcast Recap, PR Hangover|Tags: , , , , |0 Comments

Who’s Our Guest? Ed Zitron is the founder of EZPR, a national media relations firm focusing on consumer tech startups. He has been published by Forbes, The Wall Street Journal, Eurogamer, PC Gamer, and PC Zone. He’s written two books - This is How You Pitch, an early PR person’s guide to PR, and [...]

6 01, 2021

Personal PR Tips and Understanding SEO w/ Heather Wilkinson

By |2021-01-06T21:42:22+00:00January 6th, 2021|Categories: Podcast Recap, PR Hangover, SEO|Tags: , , , , |0 Comments

 Who’s Our Guest? Heather Wilkinson is a globe-trotting content creator and PR enthusiast who’s finally put down roots in her native UK. When she isn’t working, you’ll find her pretending to care about Minecraft for her son’s sake, while secretly reading the latest Ace Atkins novel (or sleeping - her second favorite past-time) What [...]

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