20 10, 2021

Art, Beauty Branding, and Global Marketing w/ Brooke Rosier

By |2021-10-20T21:41:36+00:00October 20th, 2021|Categories: Beauty and Fashion, Creative, Podcast, Podcast Recap, PR Hangover|Tags: , , , , , |0 Comments

She’s an artist, a strategist, and a top notch communicator. Brooke Rosier, Global Marketing Specialist for Amway’s brand, Artistry, does more than cosmetic branding. Using her skills as a painter and an artist, she crafts creative and strategic campaigns for customers around the world. Brooke also invests her spare time in local nonprofit Lions [...]

14 10, 2021

How To Write Better Copy

By |2021-10-14T22:37:25+00:00October 14th, 2021|Categories: Creative, Tips, Writing|Tags: , , , , , |0 Comments

Copywriting is an integral part of writing that helps to draw attention to a product or service by storytelling. Yes, you read that right. Copywriting is essentially storytelling for a brand or business; it helps translate a product or service feature into benefits that match consumer psychology.  In short, copywriting is the process of producing [...]

7 10, 2021

We Need Research, Even if We Don’t Want to Admit It

By |2021-10-07T21:25:05+00:00October 7th, 2021|Categories: Research, Tips|Tags: , , , , |0 Comments

Research is definitely not the most fun part in the realm of communications. However, it’s the stepping stone to the substance of any strategy, and it’s crucial to the success of reaching client goals and doing the best possible work. Focus groups and GVSU’s library database are the basis of our undergraduate years and for [...]

23 09, 2021

Importance of Government Relations in Small Businesses

By |2021-09-23T20:25:54+00:00September 23rd, 2021|Categories: Leadership, Networking/Relationships, Tips|Tags: , , , , , |0 Comments

Shopping with a small business can give consumers a sense of pride. When you buy from a local mom-and-pop shop, you are helping real people succeed in their dreams of running a business. Whether you are acquiring a service from a boutique agency, getting hard cider from your local cidery, or shopping at your farmer’s [...]

17 09, 2021

Take it to the Next Level: Get Involved with GVPRSSA and GrandPR

By |2021-09-17T00:13:09+00:00September 17th, 2021|Categories: APR Program, Leadership, Networking/Relationships|Tags: , , , |0 Comments

The best not-so-kept secret in GVSU’s advertising and public relations program is GVPRSSA and GrandPR. In the vastness of student organizations, where there is virtually a student organization for every niche when it comes to professional development, few come close to GVPRSSA and GrandPR. In my experience being a member of both of these programs, [...]

9 09, 2021

Designing the Perfect Resume: Steps for Success

By |2021-09-09T17:14:34+00:00September 9th, 2021|Categories: Internships, Interviewing, Tips|Tags: , , , , , |0 Comments

With summer coming to a close and the fall semester upon us, a fresh set of internship opportunities and professional experiences are on the horizon. As we prepare for a school year full of new beginnings, what better way to put your best foot forward than with a new resume? Whether you’re looking for a [...]

2 09, 2021

5 Key Takeaways from A Nonprofit Internship

By |2021-09-02T21:13:04+00:00September 2nd, 2021|Categories: Internships, Non-profit|Tags: , , , |0 Comments

“I spent my summer working at a local nonprofit.”  This thought used to make me feel a twinge of guilt, like I missed an opportunity and was not moving forward in my career goals.  But that twinge has quickly faded after working as the Marketing and Advancement Intern for Wedgwood Christian Services this summer. It [...]

19 08, 2021

IR: Where Creativity Meets Analysis w/ Mike Houston

By |2021-08-19T18:34:18+00:00August 19th, 2021|Categories: Podcast, Podcast Recap, PR Hangover|Tags: , , , , |0 Comments

Let’s face it: stocks, markets, and investments are intimidating for too many students and pros. They don't have to be. In fact, there are expansive opportunities in the world of investments - even for creatives. Join Mike Houston, Managing Director and Partner at Lambert, as he helps listeners conquer and understand Investment Relations’ role [...]

19 08, 2021

Spotify: Stepping up Music Streaming and Digital Campaigns

By |2021-08-19T13:52:44+00:00August 19th, 2021|Categories: Media, Tips, Trends|Tags: , , , |0 Comments

As a budding public relations professional, PR campaigns are one of my favorite things to discuss and examine. Campaigns are hard work for a PR team, but they have the potential to turn heads and change how the public views a given company. In order for a PR campaign to be successful, it must include [...]

5 08, 2021

The Importance of Pronouns in the Workplace

By |2021-08-04T13:39:47+00:00August 5th, 2021|Categories: DEI, Networking/Relationships|Tags: , , , , |0 Comments

Each year, more employees are entering the workplace with gender identities that may differ from what we most frequently think of when discussing gender. Whether these employees choose to be open about their identity or not, it is important to create a work setting that welcomes diversity with open arms.  With work settings becoming more [...]

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