28 04, 2022

Life of a Publicist: A Giver’s Game (w/ David Robinson)

By |2022-04-28T12:15:40-04:00April 28th, 2022|Categories: Entertainment PR, Media, Podcast, Podcast Recap, PR Hangover|Tags: , , , , , |0 Comments

When David Robinson first set foot on the red carpet as a volunteer, he knew he’d be back for more. Today, he is a successful publicist working with academy award-winning films and renowned gospel artists, conducting media relations and marketing for his clients. (Plus, he’s a GVSU alum!) But the journey from West Michigan [...]

28 04, 2022

The Influencer Approach (w/ Ayanna Bozeman)

By |2022-04-28T12:08:54-04:00April 28th, 2022|Categories: Beauty and Fashion, Creative, Podcast, Podcast Recap, PR Hangover, Social Media|Tags: , , , , , , |0 Comments

This influencer marketer knows her industry front and back. Why? Because she’s an influencer herself. Ayanna Bozeman (AKA Ayanna Alexis) is an Abercrombie & Fitch influencer marketing specialist who has quite the following of her own, creating lifestyle and fashion content for audiences on Youtube, Instagram, and TikTok. Ayanna joins the show to discuss [...]

24 03, 2022

Advocacy is a Full-time Position (w/ Brandi Boatner)

By |2022-04-28T11:53:49-04:00March 24th, 2022|Categories: Advocacy, Non-profit, Podcast, Podcast Recap, PR Hangover|Tags: , , , , |0 Comments

There’s more to employee advocacy than meets the eye. Brandi Boatner, a PR veteran working in digital and employee advocacy at IBM, is an advocate for people, company, and career. A former PRSA president with years in the public relations world, Brandi knows the ropes of both external and internal strategic communications. In this [...]

2 03, 2022

Tackling Tough Topics (w/ Bryce Huffman)

By |2022-04-28T11:48:36-04:00March 2nd, 2022|Categories: Journalism, Media, Media Relations, Networking/Relationships, Podcast, Podcast Recap, PR Hangover|Tags: , , , , , , |0 Comments

PR pros and journalists, despite key differences in their approach, have a lot in common. So how can these two distinct roles work together to advocate for community members in difficult situations where the wellbeing of communities is at stake? Bryce Huffman, a reporter and producer for BridgeDetroit, has interacted with many communications professionals [...]

15 02, 2022

You Should Start a Podcast (w/ Robert Johnson)

By |2022-04-28T11:54:38-04:00February 15th, 2022|Categories: Creative, Media, Podcast, Podcast Recap, PR Hangover|Tags: , , |0 Comments

There are already hundreds of tools in a PR pro's arsenal. Why care about podcasting?  Robert Johnson, a seasoned podcaster and public relations practitioner, shares just how impactful a podcast can be for clients. No matter the industry, there is space for a podcast if a brand can execute it effectively.  As a host [...]

16 01, 2022

What College Can’t Teach You: A Post-grad Conversation

By |2022-04-28T11:55:53-04:00January 16th, 2022|Categories: Alumni, APR Program, Networking/Relationships, Podcast, Podcast Recap, PR Hangover, Tips|Tags: , , , , , |0 Comments

Some things can’t be taught in school. The awkwardness of settling into the ‘real world’ after college is one of those things. Today, recent GVSU Advertising and Public Relations graduates Allison Canter, Carson Kunnen, and Morgan Layne share their experiences of transitioning from involved students to young professionals. From finding joy in the mundane [...]

19 12, 2021

National Leadership and Relationship Building (w/ Rachel Meltzer and Cat Kalogeros)

By |2021-12-19T01:28:57-05:00December 19th, 2021|Categories: Leadership, Networking/Relationships, Podcast, Podcast Recap, PR Hangover|Tags: , , , , |0 Comments

What’s it like to run a renowned national organization while simultaneously living the student life? It’s no small feat, but with initiative, time management, and effective leadership, Rachel and Cat make it look easy. Rachel Meltzer, PRSSA National President, and Cat Kalageros, PRSSA National VP of Brand Engagement discuss their roles on the national [...]

3 12, 2021

PR Street Smart (w/ Dr. LaShonda Eaddy)

By |2021-12-03T00:28:12-05:00December 3rd, 2021|Categories: APR Program, Leadership, Podcast, Podcast Recap, PR Hangover, Tips|Tags: , , , , |0 Comments

Dr. LaShonda Eaddy, APR, Ph.D. isn’t afraid of research. In fact, she embraces it, teaching her students daily how to apply scholarship to the field of Public Relations. A self-proclaimed “practitioner scholar,” Dr. Eaddy has devoted her career to breaking down the barriers between academics and PR pros.  So what exactly is an APR [...]

11 11, 2021

The NFL: Is it Worth the Hype? w/ Brooklyn McDaniels

By |2021-11-11T01:18:53-05:00November 11th, 2021|Categories: Podcast, Podcast Recap, PR Hangover, Sports|Tags: , , , , , |0 Comments

“I didn’t know I could have a career in professional sports,” says Brooklyn McDaniels, Sponsorship and Partnership Coordinator for the NFL. As a self-dubbed small-town girl with a big city personality, Brooklyn has found her role at the NFL in New York City to be rewarding in both personal and professional aspects.  Brooklyn attributes [...]

20 10, 2021

Art, Beauty Branding, and Global Marketing w/ Brooke Rosier

By |2021-10-20T21:41:36-04:00October 20th, 2021|Categories: Beauty and Fashion, Creative, Podcast, Podcast Recap, PR Hangover|Tags: , , , , , |0 Comments

She’s an artist, a strategist, and a top notch communicator. Brooke Rosier, Global Marketing Specialist for Amway’s brand, Artistry, does more than cosmetic branding. Using her skills as a painter and an artist, she crafts creative and strategic campaigns for customers around the world. Brooke also invests her spare time in local nonprofit Lions [...]

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