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23 01, 2020

How to: Find the Perfect Internship

By |2020-01-23T16:40:50+00:00January 23rd, 2020|Categories: Tips|Tags: , , , , , , , , , , , , , , |0 Comments

By: Avery Jones (@AveryKJones) Finding an internship can be an overwhelming and tedious process, let alone finding one that actually pertains to your specific interests.  Despite the time-consuming process, the results are worth the effort. In light of my own personal experiences, I have compiled a list of super helpful tips to consider while on your [...]

16 01, 2020

#TBT PRSSAIC Recap: Media Relations & Storytelling – When The News Isn’t Good

By |2020-01-17T00:41:28+00:00January 16th, 2020|Categories: PRSSAIC 2019|Tags: , , , , , , , , , , , , , , |0 Comments

By: Olivia Windorf (@owindy_) Storytelling is intrinsic to human culture. Whether it’s shared through folk tales, legends, myths, or just while sitting around a campfire - it’s what unites and teaches us about others. Storytelling has been the core of human nature since the beginning of time. For this very reason, Aileen Izquierdo and Heather [...]

9 01, 2020

How to Receive a Graduation Cord From PRSSA

By |2020-01-09T16:51:41+00:00January 9th, 2020|Categories: Tips|Tags: , , , , , , , , , , , , , , |0 Comments

By: Teagan Epley (@teagenepleyy) A new semester has begun and many of us have the same goal: Graduate. Whether you are a senior or just have early-onset senioritis, college has tested our sanity and we are ready to reclaim it.  But not so fast - I see you, overachievers. All that time spent attending PRSSA meetings [...]

2 01, 2020

2020 Vision: Three PR Trends for the New Year

By |2020-01-02T23:29:12+00:00January 2nd, 2020|Categories: Tips|Tags: , , , , , , , , , , , |0 Comments

By: Melissa Albano (@melissaalbano29) As the world of PR is constantly changing, it often leaves the pros wondering what’s next. Ringing in the new year will be no different. Although we may not be able to predict it all, there are some trends that all PR pros should keep an eye on in 2020.      [...]

19 12, 2019

5 Brilliant B2B Campaigns

By |2019-12-19T16:39:44+00:00December 19th, 2019|Categories: B2B, Uncategorized|Tags: , , , , , , , , , , , , , , |0 Comments

By: Emily Gagnon (@_emgagnon) It’s no surprise that we are more familiar with business-to-consumer campaigns. We are always on the receiving end of them when we are on the roads, listening to the radio, at a sporting event, and especially when we’re scrolling through social media. We constantly see creative new ways companies are connecting [...]

12 12, 2019

Commuting for Communications

By |2019-12-19T16:43:02+00:00December 12th, 2019|Categories: Tour|Tags: , , , , , , , , , , , , , , |0 Comments

By: Anne Stodulski (@amstodulski) The day began very early, for me it was at 5:30 A.M. so that we could be on the road by 6:15. After stopping for coffee and breakfast, we started our journey to General Motors in Detroit.   Part One  After finally finding our way to the welcome center and meeting Wayne [...]

21 11, 2019

PRSSAIC Recap: The Great American Eclipse

By |2019-11-21T23:33:56+00:00November 21st, 2019|Categories: PRSSAIC 2019|Tags: , , , , , , , , , , , , , , |0 Comments

By: Delaney MacKenzie (@d_hunter112) What do you do when you USA Today names your city the best viewing spot for the total eclipse? This is the question Tracie Broom and Merrit McNeely asked themselves in 2015.  I’m sure you remember where you were when the moon blanketed the sun in August 2017. As for me, I [...]

7 11, 2019

Diversity in PR

By |2019-11-11T14:35:24+00:00November 7th, 2019|Categories: Diversity|Tags: , , , , , , , , , , , |0 Comments

By: Riley Youngs (@YRileyAnne) Cultural awareness Receiving a negative review or worse creating some type of scandal is not the way to begin a conversation about diversity. Beginning with awareness, take initiative to educate yourself and others about cultural diversity. Social media and the internet, in general, have made it difficult to shelter your awareness. Conversations [...]

31 10, 2019

Marketing for Monsters: The World of Halloween Marketing

By |2019-10-31T15:07:43+00:00October 31st, 2019|Categories: Holiday|Tags: , , , , , , , , , , , , , |0 Comments

By: Kylee Reinert (@kyleereinert) From changing leaves and cozy-but-not-too-cold weather to pumpkin patches with donuts and cider, fall is arguably the best season. It may have felt short this year is West Michigan, and we know its coming to a close as today is Halloween. Between the candy, costume parties, decorations, and haunted houses, people of [...]

25 10, 2019

PRSSAIC 2019

By |2019-10-25T04:17:25+00:00October 25th, 2019|Categories: PRSSAIC 2019|Tags: , , , , , , , , , , , , , |0 Comments

By: Allyssa Murphy (@allyssa_murphy) Top Five Favorite Things from PRSSAIC: This year the Public Relations Student Society of America’s International Conference was held in San Diego, California. GVSU PRSSA was lucky enough to send twelve of its members to the Golden State. There was plenty of lounging by the pool, eating sushi, and adventuring out [...]