Targeting the Best Audience
Let’s kick it back to the fundamentals of public relations. You’re deciding who your audience is but you just can’t pin down exactly what you’re looking for. Perhaps it’s a right of passage for [...]
Common PR Platforms and Tools You Need to Know to be Ready for the Workforce
Entering the workforce can be daunting. The anxiety of meeting new people and learning the ins and outs of your company can be overwhelming, then there’s the added pressure of working with platforms you’re [...]
Internships & Interviewing w/ Teagan Epley
Who’s Our Guest? Teagan Epley graduated from Grand Valley with a degree in Advertising and Public Relations and a minor in Business in April of last year (2020). During her time at Grand [...]
The Major Brands You Didn’t See on Super Bowl Sunday
The Super Bowl 2021 Despite the ongoing pandemic, America couldn’t miss out on one of the most major events of the year: the Super Bowl. On its 55th anniversary, with a stadium packed full [...]
Don’t Give Research a Bad Rap
Research. A word most people still in school aren’t too fond of. I know that after 16 years, the word “research” is often associated with lengthy papers or science and lab classes (there’s a [...]
All Things Social Media w/ Anthony Yepez
Who’s Our Guest? Anthony Yepez is a 12+ year social media professional based out of New York City who has worked on both the brand and agency side for global companies such as [...]