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How To Write Better Copy
Copywriting is an integral part of writing that helps to draw attention to a product or service by storytelling. Yes, you read that right. Copywriting is essentially storytelling for a brand or business; it [...]
We Need Research, Even if We Don’t Want to Admit It
Research is definitely not the most fun part in the realm of communications. However, it’s the stepping stone to the substance of any strategy, and it’s crucial to the success of reaching client goals [...]
The Importance of Leadership Skills in College
Now that the fall semester is in full swing, it’s a good time to evaluate how we’re doing and where we’re going. While everybody’s working hard and trying their best, it’s important to get [...]
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