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PR Research 101: It’s Not as Painful as It Seems
Research is the critical first step to every public relations campaign. It ensures that communication is two-way and establishes a basis for strategic planning. However, it’s also been unfairly nominated as the most overwhelming [...]
Tips for Changing your Major as an Active Student
My path to Advertising and Public Relations was less than traditional. I was not a student that walked into college knowing my exact plan and career vision, and that was proven as I switched [...]
Technology & Crisis w/ Sean O’Leary
Who’s Our Guest? Sean O’Leary is a talented communications professional with nearly two decades of experience in journalism, marketing and public relations. Prior to joining Susan Davis International as Vice President, he most [...]
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