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Multicultural Advertising w/ Carlos Alfonso
Who’s Our Guest? Carlos Alfonso is a 2018 Grand Valley State University graduate who got his start in advertising at the multicultural ad agency, fluent360. There, he has worked on many campaign launches [...]
The PR Pro We Should All Know
I’m nearing my final semester at Grand Valley, and as 2020 is nearing the end too, 2021 couldn’t be looking any better. Despite the difficulty of the current semester, I’ve recently been reflecting on [...]
PR Research 101: It’s Not as Painful as It Seems
Research is the critical first step to every public relations campaign. It ensures that communication is two-way and establishes a basis for strategic planning. However, it’s also been unfairly nominated as the most overwhelming [...]
Tips for Changing your Major as an Active Student
My path to Advertising and Public Relations was less than traditional. I was not a student that walked into college knowing my exact plan and career vision, and that was proven as I switched [...]