Grid2013-05-24T20:06:34+00:00

Art, Beauty Branding, and Global Marketing w/ Brooke Rosier

By |October 20th, 2021|Categories: Beauty and Fashion, Creative, Podcast, Podcast Recap, PR Hangover|Tags: , , , , , |

She’s an artist, a strategist, and a top notch communicator. Brooke Rosier, Global Marketing Specialist for Amway’s brand, Artistry, does more than cosmetic branding. Using her skills as a painter and an artist, [...]

We Need Research, Even if We Don’t Want to Admit It

By |October 7th, 2021|Categories: Research, Tips|Tags: , , , , |

Research is definitely not the most fun part in the realm of communications. However, it’s the stepping stone to the substance of any strategy, and it’s crucial to the success of reaching client goals [...]

The Importance of Leadership Skills in College

By |September 30th, 2021|Categories: APR Program, Leadership, Networking/Relationships|Tags: , , , , |

Now that the fall semester is in full swing, it’s a good time to evaluate how we’re doing and where we’re going. While everybody’s working hard and trying their best, it’s important to get [...]

Community Relations: It’s About Trust (w/ Jennifer Pascua)

By |September 29th, 2021|Categories: Non-profit, Podcast, Podcast Recap|Tags: , , , |

What is community relations? It’s listening, and it’s building trust. Jennifer Pascua, Lead of Community Relations for Spectrum Health, has years of experience under her belt in news reporting, freelancing, and most recently, [...]

Importance of Government Relations in Small Businesses

By |September 23rd, 2021|Categories: Leadership, Networking/Relationships, Tips|Tags: , , , , , |

Shopping with a small business can give consumers a sense of pride. When you buy from a local mom-and-pop shop, you are helping real people succeed in their dreams of running a business. Whether [...]

Take it to the Next Level: Get Involved with GVPRSSA and GrandPR

By |September 17th, 2021|Categories: APR Program, Leadership, Networking/Relationships|Tags: , , , |

The best not-so-kept secret in GVSU’s advertising and public relations program is GVPRSSA and GrandPR. In the vastness of student organizations, where there is virtually a student organization for every niche when it comes [...]

The Questions We Avoided: A Q&A for New Students

By |September 15th, 2021|Categories: APR Program, Podcast, Podcast Recap, PR Hangover, Tips|

Asking foundational questions is scary. We Ad/PR students have all been there, felt that, and regretted not posing the big questions at the beginning of our studies. So, here we are: upperclassmen asking [...]

Designing the Perfect Resume: Steps for Success

By |September 9th, 2021|Categories: Internships, Interviewing, Tips|Tags: , , , , , |

With summer coming to a close and the fall semester upon us, a fresh set of internship opportunities and professional experiences are on the horizon. As we prepare for a school year full of [...]

Go to Top