PR Research 101: It’s Not as Painful as It Seems
Research is the critical first step to every public relations campaign. It ensures that communication is two-way and establishes a basis for strategic planning. However, it’s also been unfairly nominated as the most overwhelming [...]
Tips for Changing your Major as an Active Student
My path to Advertising and Public Relations was less than traditional. I was not a student that walked into college knowing my exact plan and career vision, and that was proven as I switched [...]
Technology & Crisis w/ Sean O’Leary
Who’s Our Guest? Sean O’Leary is a talented communications professional with nearly two decades of experience in journalism, marketing and public relations. Prior to joining Susan Davis International as Vice President, he most [...]
Tips for Starting a New Internship
Congratulations! You’ve made it past the countless hours of combing Indeed, Linkedin, and all of the job search sites. You want to hit the ground running after you accepted your new internship after that [...]
3 Project Management Tools You Should Be Using
With the increase of remote work, I am finding myself having to project manage virtually now more than ever. There are plenty of online and offline tools to project manage effectively, but in this [...]
Networking in a Pandemic World
Networking is an integral part of the public relations industry. Knowing other professionals within your industry can grant you access to job opportunities, get your name out in the field, or help you meet [...]
Event Planning Amidst a Pandemic w/ Kelsi Horn
Who’s Our Guest? Kelsi Horn is an entrepreneur, pageant queen and change agent. She is a skilled event planner and public relations professional. Kelsi has worked with a variety of clients including top [...]
The Pint Sized Protest: Corporate Social Responsibility with Ben & Jerry’s
You’ve seen the news, the media, the protests. What you do with your voice amidst social justice movements is entirely your decision. At Ben & Jerry’s, using business power to voice progressive beliefs is [...]
PR Hangover, But Make It Advertising w/ Jennifer Meyer
Who’s Our Guest? Hi! I'm Jennifer Meyer, I'm 25 years old, live in Chicago, and work in digital media. I'm a Michigan State Alumni with a bachelor's in communication and I'm passionate about [...]
Midterm Mental Health Check
Congrats! You’ve made it halfway through the semester. Can you believe it? I encourage you to take a moment and reflect on your accomplishments over the past seven weeks. If you’ve found yourself feeling [...]