Who’s Our Guest? Nepherterra ‘Neph’ Estrada Best is a seasoned entrepreneur and public relations professional who is passionate about building authentic brands and getting results for her firms’ clients. During her 17-year PR career, she has successfully managed public relations campaigns in more than 25 industries including financial services, health care, retail, real estate, [...]
It’s no secret that employers want to hire candidates with hands-on, professional experience. There are some lessons and skills that just can’t be taught in a classroom setting. For this reason, many university programs require their students to complete at least one internship before they graduate. And, usually, those student interns go on to form [...]
By: Teagan Epley (@teaganepleyy) If you are using LinkedIn as a “professional Facebook,” it’s time to re-evaluate your profile. When used correctly, LinkedIn eases the networking process and provides you with relevant opportunities to further your career. Follow along as I dissect each piece of a proper LinkedIn profile to ensure you are the master [...]
By: Emily Gagnon (@_emgagnon) It’s no surprise that we are more familiar with business-to-consumer campaigns. We are always on the receiving end of them when we are on the roads, listening to the radio, at a sporting event, and especially when we’re scrolling through social media. We constantly see creative new ways companies are connecting [...]
By: Noelle Hobbs (@noelle_hobbs ) Have you ever wondered who the person is that talks to the public or the media about a celebrity’s most recent crisis, or their impactful charity work? Chances are, it was a PR professional who specializes in the entertainment business. Entertainment public relations consists of firms who work for celebrities in [...]
By: Sarah Dudinetz (@sarah_dudinetz ) Broadway, baby. When I tell people that I’m going into public relations, “Broadway” isn’t usually the first thing to pop into their heads. However, that’s exactly what comes to mind for me. What better way to make a living than to let my inner Broadway nerd mingle with my inner PR [...]
By: Courtney Fogle (@courtnxyfogle) Allyssa Murphy, VP of Chapter Development for GV PRSSA, joined us to speak about some of the most controversial moments in public relations for the 2018 year. We featured a few moments from each month in 2018. To listen to this episode, click here. January MSU - Larry Nassar 160+ girls [...]
By: Courtney Fogle (@courtnxyfogle) Dr. Adrienne Wallace, GVSU PRSSA’s Faculty Advisor, says that anxiety has grown every year since the 1930s, and 6.8 million people experience it in the U.S. alone. It’s not often discussed in big groups even though it affects so many of us on a regular basis. In this episode of PR [...]
By: Allyssa Murphy (@allyssa_murphy) Nonprofit PR has always been an interest of mine. I got my first “big girl” job when I was 19, working as a Marketing Assistant for a small nonprofit in Flint, Michigan, called Whaley Children’s Center. After that, I fell in love with the industry, transferred schools, and changed my major. [...]
By: Sarah Virkstis (@SarahVirkstis) Maintaining consistency on social media platforms can sometimes be a daunting task. Not only do we need to make appropriate time for classes, studying, extra curricular activities, internships, volunteer opportunities, and work… we also need to find time to manage our social media. As a young professional, it’s likely that your [...]
