6 02, 2020

LinkedIn 101: Lessons With Your LinkedIn Liaison

By |2020-02-04T18:27:46+00:00February 6th, 2020|Categories: Uncategorized|0 Comments

By: Teagan Epley (@teaganepleyy) If you are using LinkedIn as a “professional Facebook,”  it’s time to re-evaluate your profile. When used correctly, LinkedIn eases the networking process and provides you with relevant opportunities to further your career. Follow along as I dissect each piece of a proper LinkedIn profile to ensure you are the master [...]

19 12, 2019

5 Brilliant B2B Campaigns

By |2019-12-19T16:39:44+00:00December 19th, 2019|Categories: B2B, Uncategorized|Tags: , , , , , , , , , , , , , , |0 Comments

By: Emily Gagnon (@_emgagnon) It’s no surprise that we are more familiar with business-to-consumer campaigns. We are always on the receiving end of them when we are on the roads, listening to the radio, at a sporting event, and especially when we’re scrolling through social media. We constantly see creative new ways companies are connecting [...]

27 03, 2019

Public Relations in the Entertainment Industry

By |2019-03-27T18:17:08+00:00March 27th, 2019|Categories: Uncategorized|0 Comments

By: Noelle Hobbs (@noelle_hobbs ‏)    Have you ever wondered who the person is that talks to the public or the media about a celebrity’s most recent crisis, or their impactful charity work? Chances are, it was a PR professional who specializes in the entertainment business. Entertainment public relations consists of firms who work for celebrities in [...]

6 02, 2019

Best Broadway PR Tactics

By |2019-02-06T13:57:37+00:00February 6th, 2019|Categories: Uncategorized|0 Comments

By: Sarah Dudinetz (@sarah_dudinetz )    Broadway, baby. When I tell people that I’m going into public relations, “Broadway” isn’t usually the first thing to pop into their heads. However, that’s exactly what comes to mind for me. What better way to make a living than to let my inner Broadway nerd mingle with my inner PR [...]

15 01, 2019

PR Hangover: 2018’s Top PR Moments

By |2019-01-15T16:24:18+00:00January 15th, 2019|Categories: Uncategorized|0 Comments

By: Courtney Fogle (@courtnxyfogle)    Allyssa Murphy, VP of Chapter Development for GV PRSSA, joined us to speak about some of the most controversial moments in public relations for the 2018 year. We featured a few moments from each month in 2018. To listen to this episode, click here. January MSU - Larry Nassar 160+ girls [...]

7 12, 2018

PR Hangover: Getting Real About Anxiety Ft. Dr. Adrienne Wallace & GVPRSSA

By |2018-12-07T01:30:25+00:00December 7th, 2018|Categories: Uncategorized|0 Comments

By: Courtney Fogle (@courtnxyfogle)   Dr. Adrienne Wallace, GVSU PRSSA’s Faculty Advisor, says that anxiety has grown every year since the 1930s, and 6.8 million people experience it in the U.S. alone. It’s not often discussed in big groups even though it affects so many of us on a regular basis. In this episode of PR [...]

21 11, 2018

PR in the Nonprofit Sector

By |2018-11-20T21:34:01+00:00November 21st, 2018|Categories: Uncategorized|0 Comments

By: Allyssa Murphy (@allyssa_murphy)    Nonprofit PR has always been an interest of mine. I got my first “big girl” job when I was 19, working as a Marketing Assistant for a small nonprofit in Flint, Michigan, called Whaley Children’s Center. After that, I fell in love with the industry, transferred schools, and changed my major. [...]

3 10, 2018

Tips for Managing Personal Social Media

By |2018-10-03T11:45:03+00:00October 3rd, 2018|Categories: Uncategorized|0 Comments

By: Sarah Virkstis (@SarahVirkstis)   Maintaining consistency on social media platforms can sometimes be a daunting task. Not only do we need to make appropriate time for classes, studying, extra curricular activities, internships, volunteer opportunities, and work… we also need to find time to manage our social media. As a young professional, it’s likely that your [...]

12 04, 2018

The Path of an APR Student

By |2018-04-12T04:48:27+00:00April 12th, 2018|Categories: Uncategorized|0 Comments

By: Tom Crawford (@Crawford__05) The walk was cold, his nose was runny, his fingers were numb, baseball-sized snowflakes were falling fast from the sky, and the sun was just beginning to peak over the horizon. As much as he wanted to be here, he knew he wasn’t ready. He walked inside, unbuttoned his suit coat as he [...]

2 04, 2018

Don’t Count Out the Copywriter

By |2018-04-02T17:41:07+00:00April 2nd, 2018|Categories: Uncategorized|0 Comments

By: Kearsten Frusti (@frusti_kearsten )   In years past, writers have responded to people who looked down on their profession as something that lacks value or is perceived as a “starving artist” profession. However, with the advances in technology and the impact of social media on everyday communications, copywriting has become a huge player in corporate success. [...]

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