21 10, 2021

Psychology Behind Burnout

By |2021-10-21T18:48:14+00:00October 21st, 2021|Categories: Mental Health, Tips|Tags: , , , , |0 Comments

The trees are transitioning and midterms have officially entered the chat. If you don’t feel it already, burnout season is approaching as it seems to every year. What can we do to prevent this inevitable feeling of exhaustion? What truly leads to the feeling of burnout? Is it procrastination? Overworking or scheduling? Or does it [...]

14 10, 2021

How To Write Better Copy

By |2021-10-14T22:37:25+00:00October 14th, 2021|Categories: Creative, Tips, Writing|Tags: , , , , , |0 Comments

Copywriting is an integral part of writing that helps to draw attention to a product or service by storytelling. Yes, you read that right. Copywriting is essentially storytelling for a brand or business; it helps translate a product or service feature into benefits that match consumer psychology.  In short, copywriting is the process of producing [...]

7 10, 2021

We Need Research, Even if We Don’t Want to Admit It

By |2021-10-07T21:25:05+00:00October 7th, 2021|Categories: Research, Tips|Tags: , , , , |0 Comments

Research is definitely not the most fun part in the realm of communications. However, it’s the stepping stone to the substance of any strategy, and it’s crucial to the success of reaching client goals and doing the best possible work. Focus groups and GVSU’s library database are the basis of our undergraduate years and for [...]

23 09, 2021

Importance of Government Relations in Small Businesses

By |2021-09-23T20:25:54+00:00September 23rd, 2021|Categories: Leadership, Networking/Relationships, Tips|Tags: , , , , , |0 Comments

Shopping with a small business can give consumers a sense of pride. When you buy from a local mom-and-pop shop, you are helping real people succeed in their dreams of running a business. Whether you are acquiring a service from a boutique agency, getting hard cider from your local cidery, or shopping at your farmer’s [...]

15 09, 2021

The Questions We Avoided: A Q&A for New Students

By |2021-09-15T20:40:08+00:00September 15th, 2021|Categories: APR Program, Podcast, Podcast Recap, PR Hangover, Tips|0 Comments

Asking foundational questions is scary. We Ad/PR students have all been there, felt that, and regretted not posing the big questions at the beginning of our studies. So, here we are: upperclassmen asking the questions so you don’t have to. In this episode, we cover 5 questions that first-year students are asking: What made [...]

9 09, 2021

Designing the Perfect Resume: Steps for Success

By |2021-09-09T17:14:34+00:00September 9th, 2021|Categories: Internships, Interviewing, Tips|Tags: , , , , , |0 Comments

With summer coming to a close and the fall semester upon us, a fresh set of internship opportunities and professional experiences are on the horizon. As we prepare for a school year full of new beginnings, what better way to put your best foot forward than with a new resume? Whether you’re looking for a [...]

19 08, 2021

Spotify: Stepping up Music Streaming and Digital Campaigns

By |2021-08-19T13:52:44+00:00August 19th, 2021|Categories: Media, Tips, Trends|Tags: , , , |0 Comments

As a budding public relations professional, PR campaigns are one of my favorite things to discuss and examine. Campaigns are hard work for a PR team, but they have the potential to turn heads and change how the public views a given company. In order for a PR campaign to be successful, it must include [...]

9 07, 2021

A PR Student’s Defense of a College Minor

By |2021-07-09T16:09:50+00:00July 9th, 2021|Categories: APR Program, Tips|Tags: , , , |0 Comments

As a student majoring in advertising and public relations, I often get asked about my studio art minor. Usually, these questions are about how I decided on a studio art minor, what I’ve gained from it, and why I even elected to take on a minor in the first place. As an indirect result of [...]

24 06, 2021

Writing: It’s All About the Attitude

By |2021-06-24T20:43:03+00:00June 24th, 2021|Categories: Tips, Writing|Tags: , , , , |0 Comments

Chances are, if you are studying or practicing public relations, you are doing your fair share of writing. When I began studying PR, I had little to no confidence in my writing abilities. The high school I attended was proficient in academics, and writing was not excluded. I couldn’t get above a ‘B’ on any [...]

10 06, 2021

It’s Looking Like a PR Summer

By |2021-06-10T20:38:04+00:00June 10th, 2021|Categories: Holiday, Mental Health, Tips|Tags: , , , , , |0 Comments

As I write this sitting in 80 degree weather, it’s quite obvious that summer is officially here. School’s out, summer internships and side jobs are in full swing, and personally - I still feel some of the winter blues. Although I’m lathering up in SPF and beach days are on the horizon, I can’t help [...]

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