In recent years, especially during the pandemic, remote work has become more common and normalized globally. Whether you work fully remote, hybrid, or in the office, one thing we know for sure is that the work still must be done. With that said, there are advantages and disadvantages to working remotely vs in-office. Let’s explore [...]
Dr. LaShonda Eaddy, APR, Ph.D. isn’t afraid of research. In fact, she embraces it, teaching her students daily how to apply scholarship to the field of Public Relations. A self-proclaimed “practitioner scholar,” Dr. Eaddy has devoted her career to breaking down the barriers between academics and PR pros. So what exactly is an APR [...]
The end of the semester is upon us. The holidays are around the corner, and I can practically smell the pumpkin pie. As this semester draws to a close, it is important to put as much effort into your mental health as you are putting into studying for exams. This can prove to be difficult, [...]
We all know that having a productive day results in a boost of energy and mood. You can finally go to sleep feeling refreshed and excited to start your next day at work. You may have some productivity tactics that you currently use to get things done, but I can guarantee this blog will give [...]
The trees are transitioning and midterms have officially entered the chat. If you don’t feel it already, burnout season is approaching as it seems to every year. What can we do to prevent this inevitable feeling of exhaustion? What truly leads to the feeling of burnout? Is it procrastination? Overworking or scheduling? Or does it [...]
Copywriting is an integral part of writing that helps to draw attention to a product or service by storytelling. Yes, you read that right. Copywriting is essentially storytelling for a brand or business; it helps translate a product or service feature into benefits that match consumer psychology. In short, copywriting is the process of producing [...]
Research is definitely not the most fun part in the realm of communications. However, it’s the stepping stone to the substance of any strategy, and it’s crucial to the success of reaching client goals and doing the best possible work. Focus groups and GVSU’s library database are the basis of our undergraduate years and for [...]
Shopping with a small business can give consumers a sense of pride. When you buy from a local mom-and-pop shop, you are helping real people succeed in their dreams of running a business. Whether you are acquiring a service from a boutique agency, getting hard cider from your local cidery, or shopping at your farmer’s [...]
Asking foundational questions is scary. We Ad/PR students have all been there, felt that, and regretted not posing the big questions at the beginning of our studies. So, here we are: upperclassmen asking the questions so you don’t have to. In this episode, we cover 5 questions that first-year students are asking: What made [...]
With summer coming to a close and the fall semester upon us, a fresh set of internship opportunities and professional experiences are on the horizon. As we prepare for a school year full of new beginnings, what better way to put your best foot forward than with a new resume? Whether you’re looking for a [...]
