Back To The Basics Since I’m graduating soon I tend to get asked what advice I would give to myself going into the Advertising and Public Relations major. To be honest with you, I don’t know what I would say to her. I’m content with where I landed and I’ve had the privilege of having [...]
As social media continues to grow, we continue to see an increased role for businesses and influencers worldwide. Social media has the power to allow you to raise awareness, engagement, and communication with your target audience. That’s why it’s become crucial for brands to establish an identity and social strategy to best optimize all that [...]
Let’s see what past GVPRSSA students are up to after graduation. For this GVPRSSA alumni series, I caught up with Emily Gagnon, the former GrandPR CEO and now a young public relations professional. During her time with GVPRSSA and GrandPR, she won various awards for her dedication to the organizations, such as the PRSSA National [...]
As incoming public relations professionals, we recognize our responsibility to communicate on behalf of our clients or our organization to build mutually beneficial relationships with our publics. These publics include employees, customers, investors, etc. Additionally, we have a responsibility to craft inclusive messaging, keeping in mind that our publics may include people of all races, [...]
The frequently discussed buzzword of communications majors: internships. Where do I look, how do I start applying, and am I even ready to dip my toes in the field? As someone who is no stranger to internships, from searching to working, I’ll give you tips for the start of your internship journey. Actively Search An [...]
As a current senior who is undertaking the home stretch before graduation, I have been applying to many different jobs. In a little over a month, I will be graduated and thrown into the “real world”. As a fresh college graduate or current college student applying to jobs or internships can be trying and frustrating [...]
It’s no secret that employers want to hire candidates with hands-on, professional experience. There are some lessons and skills that just can’t be taught in a classroom setting. For this reason, many university programs require their students to complete at least one internship before they graduate. And, usually, those student interns go on to form [...]
One year ago, almost to the day, all of our lives were drastically altered. Students were thrust into a world of isolation and virtual learning. It was never an easy time, but we adapted. One year later, we are in our third (for some of us, our fourth) semester at “Zoom University.” It still isn’t [...]
Let’s kick it back to the fundamentals of public relations. You’re deciding who your audience is but you just can’t pin down exactly what you’re looking for. Perhaps it’s a right of passage for PR professionals to grapple with the basics, so here’s my beginner, ever-evolving solution for one of those “simple” tasks. Know Your [...]
Entering the workforce can be daunting. The anxiety of meeting new people and learning the ins and outs of your company can be overwhelming, then there’s the added pressure of working with platforms you’re unfamiliar with. PR platforms may make you feel discouraged, but rest assured, learning these common tools will give you a leg [...]
