As I write this sitting in 80 degree weather, it’s quite obvious that summer is officially here. School’s out, summer internships and side jobs are in full swing, and personally - I still feel some of the winter blues. Although I’m lathering up in SPF and beach days are on the horizon, I can’t help [...]
Social media is a way for people to post about their weekends or give life updates, however, it is much more significant to brands. A brand’s social media can determine everything about their brand image and it allows them to grow relationships with their audience. According to Hootsuite, 44.8% of global internet users utilized social [...]
In the age of LinkedIn updates, side jobs, and packed Google calendars, the world has become obsessed with go-getters. Society loves to praise the young professional who works a 9 to 5, runs an Etsy shop on the side, and leads a committee while they’re at it. While these hustlers certainly can be inspirational and [...]
This week we will be catching up with GVPRSSA alumna Sarah Dudinetz. Sarah is the former Podcast Director for GVPRSSA’s PR Hangover and is now making a name for herself in the professional world. Sarah landed herself a Social Media and Communications Specialist position at A.K. Rikk's, which is a luxury boutique downtown Grand Rapids. [...]
To-do Lists Overload Having paper planners, digital planners, to-do lists, paper calendars, and digital calendars can be overwhelming when you feel like assignments and projects are piling up. During stressful times like exam week take the time to organize everything by due dates. Every assignment and task does not have to be done at that [...]
Back To The Basics Since I’m graduating soon I tend to get asked what advice I would give to myself going into the Advertising and Public Relations major. To be honest with you, I don’t know what I would say to her. I’m content with where I landed and I’ve had the privilege of having [...]
As social media continues to grow, we continue to see an increased role for businesses and influencers worldwide. Social media has the power to allow you to raise awareness, engagement, and communication with your target audience. That’s why it’s become crucial for brands to establish an identity and social strategy to best optimize all that [...]
Let’s see what past GVPRSSA students are up to after graduation. For this GVPRSSA alumni series, I caught up with Emily Gagnon, the former GrandPR CEO and now a young public relations professional. During her time with GVPRSSA and GrandPR, she won various awards for her dedication to the organizations, such as the PRSSA National [...]
As incoming public relations professionals, we recognize our responsibility to communicate on behalf of our clients or our organization to build mutually beneficial relationships with our publics. These publics include employees, customers, investors, etc. Additionally, we have a responsibility to craft inclusive messaging, keeping in mind that our publics may include people of all races, [...]
The frequently discussed buzzword of communications majors: internships. Where do I look, how do I start applying, and am I even ready to dip my toes in the field? As someone who is no stranger to internships, from searching to working, I’ll give you tips for the start of your internship journey. Actively Search An [...]
