Starting your professional life with only a resume is not going to cut it these days. We live in a cut-throat industry that requires more to be noticed by employers. Establishing a personal brand can help you stick out from candidates for your first entry-level job. Building your brand can be represented by the same [...]
As the end of the semester quickly approaches and the much needed holiday break is upon us, it is important to continue to keep your mind engaged. Of course, remember that rest and relaxation are necessary for productivity and mental health, but these five simple activities can help you stay engaged and educated. Listen to [...]
I’m nearing my final semester at Grand Valley, and as 2020 is nearing the end too, 2021 couldn’t be looking any better. Despite the difficulty of the current semester, I’ve recently been reflecting on all that I had accomplished and experienced during my time at GVSU. Most of my time and opportunities wouldn’t be without [...]
Research is the critical first step to every public relations campaign. It ensures that communication is two-way and establishes a basis for strategic planning. However, it’s also been unfairly nominated as the most overwhelming and least enjoyable step by many public relations professionals. I, on the other hand, am a research junkie. Therefore, I’d like [...]
My path to Advertising and Public Relations was less than traditional. I was not a student that walked into college knowing my exact plan and career vision, and that was proven as I switched my major three times before my junior year of college. As a previous journalism major preparing to switch majors the hesitation [...]
Congratulations! You’ve made it past the countless hours of combing Indeed, Linkedin, and all of the job search sites. You want to hit the ground running after you accepted your new internship after that nerve-wracking interview. Yes, you can wipe the sweat off your forehead and breathe. Before you get into the workplace, be sure [...]
With the increase of remote work, I am finding myself having to project manage virtually now more than ever. There are plenty of online and offline tools to project manage effectively, but in this blog, I have decided to highlight three platforms that have served me well in my internship, work, and extracurricular environments. Let’s [...]
Congrats! You’ve made it halfway through the semester. Can you believe it? I encourage you to take a moment and reflect on your accomplishments over the past seven weeks. If you’ve found yourself feeling overwhelmed, anxious, or lacking motivation, please know your feelings are completely valid and you are not alone. As we prepare to [...]
Imagine this. You stop at your favorite coffee shop on the way to work, head to a quick meeting and see yourself out the door of your office at 11:30 for a long lunch with co-workers to discuss strategy. You finally mosey back into the office around 1:00 to have a meeting with your client [...]
Fact: I love integrated communications and working with clients to create their ideal brand image. Another Fact: I am an introvert. Unfortunately, these facts don’t often go hand in hand. I wish I could just send emails and write client copy all day, but that’s just not the case. Because a “typical” day in communications [...]
