2 06, 2022

Keeping it PRofessional on Social Media

By |2022-05-31T17:00:42-04:00June 2nd, 2022|Categories: Advocacy, Media, Social Media, Tips|Tags: , , , , , , |0 Comments

Summer is officially underway and you may feel pressured to keep your Instagram feed filled with content and updates on what you are up to! Connecting with friends, family, and fellow social media users allows you to communicate in a variety of ways. From commenting on photos, having a streak on Snapchat, or uploading albums [...]

28 04, 2022

The Influencer Approach (w/ Ayanna Bozeman)

By |2022-04-28T12:08:54-04:00April 28th, 2022|Categories: Beauty and Fashion, Creative, Podcast, Podcast Recap, PR Hangover, Social Media|Tags: , , , , , , |0 Comments

This influencer marketer knows her industry front and back. Why? Because she’s an influencer herself. Ayanna Bozeman (AKA Ayanna Alexis) is an Abercrombie & Fitch influencer marketing specialist who has quite the following of her own, creating lifestyle and fashion content for audiences on Youtube, Instagram, and TikTok. Ayanna joins the show to discuss [...]

23 04, 2022

Call to Action

By |2022-04-23T12:22:07-04:00April 23rd, 2022|Categories: BLM, Ethics, Social Media|Tags: , , , , , |0 Comments

Over the past few years, social media has become the biggest platform to show support for different social and human rights causes. From Black Lives Matter to Supporting Ukraine, individuals and businesses are sharing their support with posts on their pages. Now, more than ever, is the time that we should ask ourselves what we [...]

3 12, 2021

VR and PR

By |2021-12-03T00:29:22-05:00December 3rd, 2021|Categories: Creative, PR News, Social Media, Videos|Tags: , , , , , |0 Comments

You may have heard the news: just last month, Facebook changed the name of its  umbrella company to Meta to publicly announce its new focus on the metaverse. This news sparked many conversations about how the emergence of virtual reality (VR) will change the future of media.  As budding public relations professionals, we are all [...]

28 05, 2021

Hiding Likes: What Facebook’s New Feature Means for Us

By |2021-06-01T16:51:21-04:00May 28th, 2021|Categories: Media, Mental Health, PR News, Social Media, Trends|Tags: , , , |0 Comments

Instagram and Facebook are finally doing it. Both platforms now allow users to disable like counts. This change allows for two main features:  You can hide the like and view counts on others’ posts You can hide your own like and view counts from the eyes of other users After almost two years of testing [...]

25 05, 2021

Efficient Ways to Use Social Media in PR

By |2021-05-25T21:01:24-04:00May 25th, 2021|Categories: Creative, Media, Social Media, Tips|Tags: , , , |0 Comments

Social media is a way for people to post about their weekends or give life updates, however, it is much more significant to brands. A brand’s social media can determine everything about their brand image and it allows them to grow relationships with their audience. According to Hootsuite, 44.8% of global internet users utilized social [...]

14 04, 2021

Influence(r) Marketing w/ Jason Falls

By |2021-04-14T12:46:04-04:00April 14th, 2021|Categories: Podcast, Podcast Recap, PR Hangover, Social Media|Tags: , , , , , |0 Comments

Who’s Our Guest? Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012. An award-winning strategist and widely read industry pundit, Falls has been noted [...]

8 04, 2021

Optimizing Your Social Media Strategy

By |2021-04-08T21:01:06-04:00April 8th, 2021|Categories: Branding, Creative, Media, Research, Social Media, Tips, Trends|Tags: , , , |0 Comments

As social media continues to grow, we continue to see an increased role for businesses and influencers worldwide. Social media has the power to allow you to raise awareness, engagement, and communication with your target audience. That’s why it’s become crucial for brands to establish an identity and social strategy to best optimize all that [...]

1 04, 2021

3 Tips for Creating Accessible Social Media Content

By |2021-04-01T22:47:18-04:00April 1st, 2021|Categories: Social Media, Tips|Tags: , , , , |0 Comments

As incoming public relations professionals, we recognize our responsibility to communicate on behalf of our clients or our organization to build mutually beneficial relationships with our publics. These publics include employees, customers, investors, etc. Additionally, we have a responsibility to craft inclusive messaging, keeping in mind that our publics may include people of all races, [...]

18 02, 2021

Common PR Platforms and Tools You Need to Know to be Ready for the Workforce

By |2021-02-23T21:00:26-05:00February 18th, 2021|Categories: Media Relations, PR Platforms, Research, Social Media, Tips|Tags: , , , , , , , |0 Comments

Entering the workforce can be daunting. The anxiety of meeting new people and learning the ins and outs of your company can be overwhelming, then there’s the added pressure of working with platforms you’re unfamiliar with. PR platforms may make you feel discouraged, but rest assured, learning these common tools will give you a leg [...]

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