28 05, 2021

Hiding Likes: What Facebook’s New Feature Means for Us

By |2021-06-01T16:51:21+00:00May 28th, 2021|Categories: Media, Mental Health, PR News, Social Media, Trends|Tags: , , , |0 Comments

Instagram and Facebook are finally doing it. Both platforms now allow users to disable like counts. This change allows for two main features:  You can hide the like and view counts on others’ posts You can hide your own like and view counts from the eyes of other users After almost two years of testing [...]

25 05, 2021

Efficient Ways to Use Social Media in PR

By |2021-05-25T21:01:24+00:00May 25th, 2021|Categories: Creative, Media, Social Media, Tips|Tags: , , , |0 Comments

Social media is a way for people to post about their weekends or give life updates, however, it is much more significant to brands. A brand’s social media can determine everything about their brand image and it allows them to grow relationships with their audience. According to Hootsuite, 44.8% of global internet users utilized social [...]

14 04, 2021

Influence(r) Marketing w/ Jason Falls

By |2021-04-14T12:46:04+00:00April 14th, 2021|Categories: Podcast, Podcast Recap, PR Hangover, Social Media|Tags: , , , , , |0 Comments

Who’s Our Guest? Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012. An award-winning strategist and widely read industry pundit, Falls has been noted [...]

8 04, 2021

Optimizing Your Social Media Strategy

By |2021-04-08T21:01:06+00:00April 8th, 2021|Categories: Branding, Creative, Media, Research, Social Media, Tips, Trends|Tags: , , , |0 Comments

As social media continues to grow, we continue to see an increased role for businesses and influencers worldwide. Social media has the power to allow you to raise awareness, engagement, and communication with your target audience. That’s why it’s become crucial for brands to establish an identity and social strategy to best optimize all that [...]

1 04, 2021

3 Tips for Creating Accessible Social Media Content

By |2021-04-01T22:47:18+00:00April 1st, 2021|Categories: Social Media, Tips|Tags: , , , , |0 Comments

As incoming public relations professionals, we recognize our responsibility to communicate on behalf of our clients or our organization to build mutually beneficial relationships with our publics. These publics include employees, customers, investors, etc. Additionally, we have a responsibility to craft inclusive messaging, keeping in mind that our publics may include people of all races, [...]

18 02, 2021

Common PR Platforms and Tools You Need to Know to be Ready for the Workforce

By |2021-02-23T21:00:26+00:00February 18th, 2021|Categories: Media Relations, PR Platforms, Research, Social Media, Tips|Tags: , , , , , , , |0 Comments

Entering the workforce can be daunting. The anxiety of meeting new people and learning the ins and outs of your company can be overwhelming, then there’s the added pressure of working with platforms you’re unfamiliar with. PR platforms may make you feel discouraged, but rest assured, learning these common tools will give you a leg [...]

3 02, 2021

All Things Social Media w/ Anthony Yepez

By |2021-02-03T16:25:08+00:00February 3rd, 2021|Categories: Branding, Design, Podcast Recap, PR Hangover, Social Media|Tags: , , , , |0 Comments

Who’s Our Guest? Anthony Yepez is a 12+ year social media professional based out of New York City who has worked on both the brand and agency side for global companies such as Spartan and most recently Digitas North America. He leverages understanding the goals and values of what a brand offers its target [...]

20 08, 2020

The Importance of Networking in PR and on LinkedIn-Edition

By |2020-08-20T21:11:53+00:00August 20th, 2020|Categories: Media, Social Media, Tips|0 Comments

Social media is incorporated into our everyday lives whether we’re actively scrolling or talking about a post our favorite celebrity just put onto Instagram. Now, we even have a position for managing and planning social media in the advertising and public relations world. As fun as it is to post about how cute our pets [...]

2 04, 2020

What You Need to Know About Quibi

By |2020-04-02T17:22:21+00:00April 2nd, 2020|Categories: Social Media|Tags: , , , , , , , , , , , , , , , |0 Comments

By: Kylee Reinert (@kyleereinert) Well, it seems like we all have quite a bit more unplanned free time on our hands. With that free time tends to come one of two things: lots of Netflix binges and social media surfing, or deep cleaning and discovering new hobbies. I know I have trouble balancing the two- wanting [...]

20 03, 2019

Insight into Facebook Analytics

By |2019-03-20T20:37:26+00:00March 20th, 2019|Categories: Analytics, Social Media|0 Comments

By: Emily Anderson (@EmilyTsuda)    Social Media has come a long way, from social fun to a tool that is used to increase sales and new leads for brands. With the wonderful features integrated into platforms like Facebook, you can quickly find satisfaction in interpreting your data to discover what content you should be posting and [...]

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