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18 02, 2021

Common PR Platforms and Tools You Need to Know to be Ready for the Workforce

By |2021-02-23T21:00:26+00:00February 18th, 2021|Categories: Media Relations, PR Platforms, Research, Social Media, Tips|Tags: , , , , , , , |0 Comments

Entering the workforce can be daunting. The anxiety of meeting new people and learning the ins and outs of your company can be overwhelming, then there’s the added pressure of working with platforms you’re unfamiliar with. PR platforms may make you feel discouraged, but rest assured, learning these common tools will give you a leg [...]

3 02, 2021

All Things Social Media w/ Anthony Yepez

By |2021-02-03T16:25:08+00:00February 3rd, 2021|Categories: Branding, Design, Podcast Recap, PR Hangover, Social Media|Tags: , , , , |0 Comments

Who’s Our Guest? Anthony Yepez is a 12+ year social media professional based out of New York City who has worked on both the brand and agency side for global companies such as Spartan and most recently Digitas North America. He leverages understanding the goals and values of what a brand offers its target [...]

20 08, 2020

The Importance of Networking in PR and on LinkedIn-Edition

By |2020-08-20T21:11:53+00:00August 20th, 2020|Categories: Media, Social Media, Tips|0 Comments

Social media is incorporated into our everyday lives whether we’re actively scrolling or talking about a post our favorite celebrity just put onto Instagram. Now, we even have a position for managing and planning social media in the advertising and public relations world. As fun as it is to post about how cute our pets [...]

2 04, 2020

What You Need to Know About Quibi

By |2020-04-02T17:22:21+00:00April 2nd, 2020|Categories: Social Media|Tags: , , , , , , , , , , , , , , , |0 Comments

By: Kylee Reinert (@kyleereinert) Well, it seems like we all have quite a bit more unplanned free time on our hands. With that free time tends to come one of two things: lots of Netflix binges and social media surfing, or deep cleaning and discovering new hobbies. I know I have trouble balancing the two- wanting [...]

20 03, 2019

Insight into Facebook Analytics

By |2019-03-20T20:37:26+00:00March 20th, 2019|Categories: Analytics, Social Media|0 Comments

By: Emily Anderson (@EmilyTsuda)    Social Media has come a long way, from social fun to a tool that is used to increase sales and new leads for brands. With the wonderful features integrated into platforms like Facebook, you can quickly find satisfaction in interpreting your data to discover what content you should be posting and [...]

24 02, 2019

How Local Brands Can Harness Influencer Marketing: AMA West Michigan Influencer Panel Recap

By |2019-02-24T15:15:19+00:00February 24th, 2019|Categories: Branding, Social Media|0 Comments

By: Courtney Fogle (@courtnxyfogle)     When most people think about a social media influencer, they think of the pretty girls that go on extravagant vacations and post about their experience. They have millions of followers, look perfect all the time, and post sponsored content as a way to make money. However, that’s not all there [...]

13 02, 2019

PR During Valentine’s Day

By |2019-02-13T14:17:45+00:00February 13th, 2019|Categories: Holiday, Social Media|0 Comments

By: Laurel Budrick (@budrick_l )    Roses are red, violets are blue, public relations is the greatest‒it’s true! Love is in the air. For brands, this is just another chance to capitalize on a holiday all about love. For a public relations professional, this is a chance to create awareness and build relationships with their public(s). Valentine’s [...]

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