Research is definitely not the most fun part in the realm of communications. However, it’s the stepping stone to the substance of any strategy, and it’s crucial to the success of reaching client goals and doing the best possible work. Focus groups and GVSU’s library database are the basis of our undergraduate years and for [...]
As social media continues to grow, we continue to see an increased role for businesses and influencers worldwide. Social media has the power to allow you to raise awareness, engagement, and communication with your target audience. That’s why it’s become crucial for brands to establish an identity and social strategy to best optimize all that [...]
As a current senior who is undertaking the home stretch before graduation, I have been applying to many different jobs. In a little over a month, I will be graduated and thrown into the “real world”. As a fresh college graduate or current college student applying to jobs or internships can be trying and frustrating [...]
Let’s kick it back to the fundamentals of public relations. You’re deciding who your audience is but you just can’t pin down exactly what you’re looking for. Perhaps it’s a right of passage for PR professionals to grapple with the basics, so here’s my beginner, ever-evolving solution for one of those “simple” tasks. Know Your [...]
Entering the workforce can be daunting. The anxiety of meeting new people and learning the ins and outs of your company can be overwhelming, then there’s the added pressure of working with platforms you’re unfamiliar with. PR platforms may make you feel discouraged, but rest assured, learning these common tools will give you a leg [...]
Research. A word most people still in school aren’t too fond of. I know that after 16 years, the word “research” is often associated with lengthy papers or science and lab classes (there’s a reason I’m not a STEM major). We’re conditioned to think of something we go through the motions of, like many of [...]
Research is the critical first step to every public relations campaign. It ensures that communication is two-way and establishes a basis for strategic planning. However, it’s also been unfairly nominated as the most overwhelming and least enjoyable step by many public relations professionals. I, on the other hand, am a research junkie. Therefore, I’d like [...]
