PR Research 101: It’s Not as Painful as It Seems

By |2020-11-20T02:28:53+00:00November 20th, 2020|Categories: Research, Tips|0 Comments

Research is the critical first step to every public relations campaign. It ensures that communication is two-way and establishes a basis for strategic planning. However, it’s also been unfairly nominated as the most overwhelming and least enjoyable step by many public relations professionals.  I, on the other hand, am a research junkie. Therefore, I’d like [...]