By Courtney Fogle (@courtnxyfogle) Brooke Rosier, a 2018 graduate from GVSU’s Advertising & Public Relations program, works in Nutrition Brand Marketing at Amway. In this episode of PR Hangover, Brooke talks about what it’s like to work in-house, the importance of company culture, and design thinking. The Corporate Path Often times, students think that working [...]
By: Courtney Fogle (@courtnxyfogle) This episode of PR Hangover features Alissa Kelly, Owner of PR Plus, a boutique public relations agency in Las Vegas, Nevada. Listen to this episode to learn about all things entertainment PR, working in Vegas, and media relations. The Inner Workings of PR Plus PR Plus was the first PR agency [...]
By: Courtney Fogle (@courtnxyfogle) This episode of PR Hangover features Kayden Grinwis and Thomas Pierce from Grand Rapids Pride Center. They opened up about diversity and inclusion in the media and gave tips for being a better ally. Listen here! Step 1: Get Educated As a communications professional, it’s important to make sure you’re educated [...]
By: Courtney Fogle (@courtnxyfogle) Ashley René Lee, Vice President of Public Relations and Marketing at the Grand Rapids Community Foundation, speaks about the oh-so important need for diversity in the field of PR, but also in all aspects of business AND life. To listen to this episode of PR Hangover, click here. Representation Matters Ashley [...]
By: Courtney Fogle (@courtnxyfogle) This episode of PR Hangover features Amanda St. Pierre and Adam Russo, both founders of their own public relations businesses. Saint PR is a one person gig - Amanda has been working on her own for two years and hiring freelancers when needed. Adam’s COM 616 has been in business for five [...]
By: Courtney Fogle (@courtnxyfogle) Influencer marketing is increasing in popularity. All types of brands are using influencers to promote their products. This episode of PR Hangover features Emily Potts, Senior Account Executive at 834 Integrated Marketing Communications. She has experience working with influencers for a number of their clients. Why Influencer Marketing? When Emily thinks of [...]
By: Courtney Fogle (@courtnxyfogle) This episode of PR Hangover features Jill Hinton Wolfe, adjunct professor at GVSU. She has experience in both entrepreneurship and public relations, bringing these skills to the classroom to provide her students with real-life examples. GO Scavenger Hunts GO Scavenger Hunts is the brainchild of Jill and her business partner Carol [...]
By: Courtney Fogle (@courtnxyfogle) This episode of PR Hangover features Amy Knape, Director of Development at West Michigan Center for Arts and Technology, otherwise known as WMCAT. Listen here. The Need for PR In nonprofit PR, communicators are not selling a product, instead they’re always selling their reputation. This includes their reputation to the community, [...]
By: Courtney Fogle (@courtnxyfogle) In this episode of PR Hangover, a journalist and PR professional share their insights on media relations. Shandra Martinez, former MLive journalist, and Beth Dornan, Amway PR Manager, have worked closely together over the years, developing a bond that all journalists and PR pros strive for! You can listen to this [...]
By: Courtney Fogle (@courtnxyfogle) This episode of PR Hangover features Stephanie Kotschevar, WMPRSA board member and Public Relations Manager at Experience Grand Rapids. She speaks about the importance of getting involved, finding a job you love, and building relationships with professionals. Listen here! Get involved during college Your peers are all going to have a [...]
