She’s an artist, a strategist, and a top notch communicator. Brooke Rosier, Global Marketing Specialist for Amway’s brand, Artistry, does more than cosmetic branding. Using her skills as a painter and an artist, she crafts creative and strategic campaigns for customers around the world. Brooke also invests her spare time in local nonprofit Lions [...]
What is community relations? It’s listening, and it’s building trust. Jennifer Pascua, Lead of Community Relations for Spectrum Health, has years of experience under her belt in news reporting, freelancing, and most recently, corporate communications. Today, she imparts her wisdom on listeners. Tune in as we talk communications tactics; community partnerships; diversity, equity and [...]
Asking foundational questions is scary. We Ad/PR students have all been there, felt that, and regretted not posing the big questions at the beginning of our studies. So, here we are: upperclassmen asking the questions so you don’t have to. In this episode, we cover 5 questions that first-year students are asking: What made [...]
His work “literally saves the lives of children.” Does it get better than that? Juan Fernandez, the VP of Marketing and Communications at Bethany Christian Services, has vast experience in the nonprofit communications field. From teaching in Costa Rica to managing communication and marketing at an international organization, Juan has done it all, and [...]
Let’s face it: stocks, markets, and investments are intimidating for too many students and pros. They don't have to be. In fact, there are expansive opportunities in the world of investments - even for creatives. Join Mike Houston, Managing Director and Partner at Lambert, as he helps listeners conquer and understand Investment Relations’ role [...]
PR Hangover · Voice of the People: City Communications (w/ David Green) “Our people tell our story best.” Government communications isn’t solely politics and polarization; it’s a way to give people equal opportunity to have a voice in their community, no matter their background. And, between the press releases, marketing campaigns, and clever social [...]
What you’ll find in this episode: We’ve all heard someone say it: “That’s just good PR…” but let’s be honest - this could mean anything. Plenty of people have little to no understanding of public relations as a profession, and even most students studying public relations don’t have a firm understanding of their field [...]
Who’s Our Guest? Emma Nelson, current president of GVSU’s chapter of PRSSA, is the previous host of PR Hangover. She’s a fun-loving PR student who is on her way to becoming a competent public relations pro. Emma is a senior at GVSU studying Advertising and Public Relations and Writing. She’s currently an intern at [...]
Who’s Our Guest? Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012. An award-winning strategist and widely read industry pundit, Falls has been noted [...]
Who’s Our Guest? Javon Dobbs is a communications manager at the W.K. Kellogg Foundation in Battle Creek, Michigan. In this role, he supports the foundation’s efforts to promote thriving children, working families, and equitable communities. As a member of the communications team, he is responsible for implementing a wide range of communications strategies, to [...]
