2 06, 2022

Keeping it PRofessional on Social Media

By |2022-05-31T17:00:42-04:00June 2nd, 2022|Categories: Advocacy, Media, Social Media, Tips|Tags: , , , , , , |0 Comments

Summer is officially underway and you may feel pressured to keep your Instagram feed filled with content and updates on what you are up to! Connecting with friends, family, and fellow social media users allows you to communicate in a variety of ways. From commenting on photos, having a streak on Snapchat, or uploading albums [...]

28 04, 2022

Life of a Publicist: A Giver’s Game (w/ David Robinson)

By |2022-04-28T12:15:40-04:00April 28th, 2022|Categories: Entertainment PR, Media, Podcast, Podcast Recap, PR Hangover|Tags: , , , , , |0 Comments

When David Robinson first set foot on the red carpet as a volunteer, he knew he’d be back for more. Today, he is a successful publicist working with academy award-winning films and renowned gospel artists, conducting media relations and marketing for his clients. (Plus, he’s a GVSU alum!) But the journey from West Michigan [...]

2 03, 2022

Tackling Tough Topics (w/ Bryce Huffman)

By |2022-04-28T11:48:36-04:00March 2nd, 2022|Categories: Journalism, Media, Media Relations, Networking/Relationships, Podcast, Podcast Recap, PR Hangover|Tags: , , , , , , |0 Comments

PR pros and journalists, despite key differences in their approach, have a lot in common. So how can these two distinct roles work together to advocate for community members in difficult situations where the wellbeing of communities is at stake? Bryce Huffman, a reporter and producer for BridgeDetroit, has interacted with many communications professionals [...]

15 02, 2022

You Should Start a Podcast (w/ Robert Johnson)

By |2022-04-28T11:54:38-04:00February 15th, 2022|Categories: Creative, Media, Podcast, Podcast Recap, PR Hangover|Tags: , , |0 Comments

There are already hundreds of tools in a PR pro's arsenal. Why care about podcasting?  Robert Johnson, a seasoned podcaster and public relations practitioner, shares just how impactful a podcast can be for clients. No matter the industry, there is space for a podcast if a brand can execute it effectively.  As a host [...]

19 08, 2021

Spotify: Stepping up Music Streaming and Digital Campaigns

By |2021-08-19T13:52:44-04:00August 19th, 2021|Categories: Media, Tips, Trends|Tags: , , , |0 Comments

As a budding public relations professional, PR campaigns are one of my favorite things to discuss and examine. Campaigns are hard work for a PR team, but they have the potential to turn heads and change how the public views a given company. In order for a PR campaign to be successful, it must include [...]

28 05, 2021

Hiding Likes: What Facebook’s New Feature Means for Us

By |2021-06-01T16:51:21-04:00May 28th, 2021|Categories: Media, Mental Health, PR News, Social Media, Trends|Tags: , , , |0 Comments

Instagram and Facebook are finally doing it. Both platforms now allow users to disable like counts. This change allows for two main features:  You can hide the like and view counts on others’ posts You can hide your own like and view counts from the eyes of other users After almost two years of testing [...]

25 05, 2021

Efficient Ways to Use Social Media in PR

By |2021-05-25T21:01:24-04:00May 25th, 2021|Categories: Creative, Media, Social Media, Tips|Tags: , , , |0 Comments

Social media is a way for people to post about their weekends or give life updates, however, it is much more significant to brands. A brand’s social media can determine everything about their brand image and it allows them to grow relationships with their audience. According to Hootsuite, 44.8% of global internet users utilized social [...]

8 04, 2021

Optimizing Your Social Media Strategy

By |2021-04-08T21:01:06-04:00April 8th, 2021|Categories: Branding, Creative, Media, Research, Social Media, Tips, Trends|Tags: , , , |0 Comments

As social media continues to grow, we continue to see an increased role for businesses and influencers worldwide. Social media has the power to allow you to raise awareness, engagement, and communication with your target audience. That’s why it’s become crucial for brands to establish an identity and social strategy to best optimize all that [...]

11 02, 2021

The Major Brands You Didn’t See on Super Bowl Sunday

By |2021-02-23T21:03:01-05:00February 11th, 2021|Categories: Entertainment PR, Media, Media Relations, Sports|Tags: , , , , , , |0 Comments

The Super Bowl 2021  Despite the ongoing pandemic, America couldn’t miss out on one of the most major events of the year: the Super Bowl. On its 55th anniversary, with a stadium packed full of 25,000 fans, and millions at home watching, it felt like the entire country was living for this moment of normalcy. [...]

20 01, 2021

The Importance of Media Relations w/ Ed Zitron

By |2021-01-20T15:37:09-05:00January 20th, 2021|Categories: Media, Media Relations, Podcast Recap, PR Hangover|Tags: , , , , |0 Comments

Who’s Our Guest? Ed Zitron is the founder of EZPR, a national media relations firm focusing on consumer tech startups. He has been published by Forbes, The Wall Street Journal, Eurogamer, PC Gamer, and PC Zone. He’s written two books - This is How You Pitch, an early PR person’s guide to PR, and [...]

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