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23 10, 2020

The Pint Sized Protest: Corporate Social Responsibility with Ben & Jerry’s

By |2020-10-23T20:11:44+00:00October 23rd, 2020|Categories: Diversity, Ethics, Media, Restaurant PR|0 Comments

You’ve seen the news, the media, the protests. What you do with your voice amidst social justice movements is entirely your decision. At Ben & Jerry’s, using business power to voice progressive beliefs is at the core of their brand mission. You may know Ben & Jerry’s as simply an indulgent ice cream company. However, [...]

8 10, 2020

3 Reasons Why PR Professionals Aren’t The Worst

By |2020-10-08T17:08:30+00:00October 8th, 2020|Categories: Branding, Media, Tips, Trends|0 Comments

Imagine this. You stop at your favorite coffee shop on the way to work, head to a quick meeting and see yourself out the door of your office at 11:30 for a long lunch with co-workers to discuss strategy. You finally mosey back into the office around 1:00 to have a meeting with your client [...]

17 09, 2020

Connections & Criticism w/ Marvis Herring

By |2020-09-17T19:46:43+00:00September 17th, 2020|Categories: Ethics, Journalism, Media, Podcast Recap, PR Hangover|0 Comments

Summary of Guest Marvis Herring is a journalist currently working at WLKY News in Louisville, KY. He previously worked at Wood TV8 in Grand Rapids, MI. As a graduate of Grand Valley State University, Marvis has been both an anchor and producer when working in news. When not on camera, Marvis loves to travel, [...]

20 08, 2020

The Importance of Networking in PR and on LinkedIn-Edition

By |2020-08-20T21:11:53+00:00August 20th, 2020|Categories: Media, Social Media, Tips|0 Comments

Social media is incorporated into our everyday lives whether we’re actively scrolling or talking about a post our favorite celebrity just put onto Instagram. Now, we even have a position for managing and planning social media in the advertising and public relations world. As fun as it is to post about how cute our pets [...]

12 11, 2018

PR Hangover: Media Relations Ft. Beth Dornan and Shandra Martinez

By |2018-11-12T20:08:36+00:00November 12th, 2018|Categories: Media, PR Hangover|0 Comments

By: Courtney Fogle (@courtnxyfogle)    In this episode of PR Hangover, a journalist and PR professional share their insights on media relations. Shandra Martinez, former MLive journalist, and Beth Dornan, Amway PR Manager, have worked closely together over the years, developing a bond that all journalists and PR pros strive for! You can listen to this [...]

7 11, 2018

Media Relations: How to Get Your Story Told

By |2018-11-06T23:08:46+00:00November 7th, 2018|Categories: Media, Tips|0 Comments

By: Kaitlyn Red Wing (@KaitlynRedWing)    Public relations professionals need journalists just as journalists need PR pros when disseminating information to the public. PRSSA was honored to welcome Beth Dornan, PR Manager at Amway, and Shandra Martinez, former MLive Reporter, to talk about all things media relations and everything they've learned over the years. Beth and [...]

26 09, 2018

Impact of ‘Fake News’ in Public Relations

By |2019-03-17T20:30:47+00:00September 26th, 2018|Categories: Ethics, Media|0 Comments

By: Brooklyn Wilson (@brookwilson97)    Fake news has been around since the birth of the media and has continued to grow into the powerhouse that it is today. Why? It’s cheap and easy to publish, the media has its own agenda, and our country is more politically polarized than it ever has been, therefore encouraging media [...]

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