28 05, 2021

Hiding Likes: What Facebook’s New Feature Means for Us

By |2021-06-01T16:51:21+00:00May 28th, 2021|Categories: Media, Mental Health, PR News, Social Media, Trends|Tags: , , , |0 Comments

Instagram and Facebook are finally doing it. Both platforms now allow users to disable like counts. This change allows for two main features:  You can hide the like and view counts on others’ posts You can hide your own like and view counts from the eyes of other users After almost two years of testing [...]

25 05, 2021

Efficient Ways to Use Social Media in PR

By |2021-05-25T21:01:24+00:00May 25th, 2021|Categories: Creative, Media, Social Media, Tips|Tags: , , , |0 Comments

Social media is a way for people to post about their weekends or give life updates, however, it is much more significant to brands. A brand’s social media can determine everything about their brand image and it allows them to grow relationships with their audience. According to Hootsuite, 44.8% of global internet users utilized social [...]

8 04, 2021

Optimizing Your Social Media Strategy

By |2021-04-08T21:01:06+00:00April 8th, 2021|Categories: Branding, Creative, Media, Research, Social Media, Tips, Trends|Tags: , , , |0 Comments

As social media continues to grow, we continue to see an increased role for businesses and influencers worldwide. Social media has the power to allow you to raise awareness, engagement, and communication with your target audience. That’s why it’s become crucial for brands to establish an identity and social strategy to best optimize all that [...]

11 02, 2021

The Major Brands You Didn’t See on Super Bowl Sunday

By |2021-02-23T21:03:01+00:00February 11th, 2021|Categories: Entertainment PR, Media, Media Relations, Sports|Tags: , , , , , , |0 Comments

The Super Bowl 2021  Despite the ongoing pandemic, America couldn’t miss out on one of the most major events of the year: the Super Bowl. On its 55th anniversary, with a stadium packed full of 25,000 fans, and millions at home watching, it felt like the entire country was living for this moment of normalcy. [...]

20 01, 2021

The Importance of Media Relations w/ Ed Zitron

By |2021-01-20T15:37:09+00:00January 20th, 2021|Categories: Media, Media Relations, Podcast Recap, PR Hangover|Tags: , , , , |0 Comments

Who’s Our Guest? Ed Zitron is the founder of EZPR, a national media relations firm focusing on consumer tech startups. He has been published by Forbes, The Wall Street Journal, Eurogamer, PC Gamer, and PC Zone. He’s written two books - This is How You Pitch, an early PR person’s guide to PR, and [...]

23 10, 2020

The Pint Sized Protest: Corporate Social Responsibility with Ben & Jerry’s

By |2020-10-23T20:11:44+00:00October 23rd, 2020|Categories: Diversity, Ethics, Media, Restaurant PR|0 Comments

You’ve seen the news, the media, the protests. What you do with your voice amidst social justice movements is entirely your decision. At Ben & Jerry’s, using business power to voice progressive beliefs is at the core of their brand mission. You may know Ben & Jerry’s as simply an indulgent ice cream company. However, [...]

8 10, 2020

3 Reasons Why PR Professionals Aren’t The Worst

By |2020-10-08T17:08:30+00:00October 8th, 2020|Categories: Branding, Media, Tips, Trends|0 Comments

Imagine this. You stop at your favorite coffee shop on the way to work, head to a quick meeting and see yourself out the door of your office at 11:30 for a long lunch with co-workers to discuss strategy. You finally mosey back into the office around 1:00 to have a meeting with your client [...]

17 09, 2020

Connections & Criticism w/ Marvis Herring

By |2020-09-17T19:46:43+00:00September 17th, 2020|Categories: Ethics, Journalism, Media, Podcast Recap, PR Hangover|0 Comments

Summary of Guest Marvis Herring is a journalist currently working at WLKY News in Louisville, KY. He previously worked at Wood TV8 in Grand Rapids, MI. As a graduate of Grand Valley State University, Marvis has been both an anchor and producer when working in news. When not on camera, Marvis loves to travel, [...]

20 08, 2020

The Importance of Networking in PR and on LinkedIn-Edition

By |2020-08-20T21:11:53+00:00August 20th, 2020|Categories: Media, Social Media, Tips|0 Comments

Social media is incorporated into our everyday lives whether we’re actively scrolling or talking about a post our favorite celebrity just put onto Instagram. Now, we even have a position for managing and planning social media in the advertising and public relations world. As fun as it is to post about how cute our pets [...]

12 11, 2018

PR Hangover: Media Relations Ft. Beth Dornan and Shandra Martinez

By |2018-11-12T20:08:36+00:00November 12th, 2018|Categories: Media, PR Hangover|0 Comments

By: Courtney Fogle (@courtnxyfogle)    In this episode of PR Hangover, a journalist and PR professional share their insights on media relations. Shandra Martinez, former MLive journalist, and Beth Dornan, Amway PR Manager, have worked closely together over the years, developing a bond that all journalists and PR pros strive for! You can listen to this [...]

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