By: Shelby Cassel (@cassel_lynn) As we all know, Public Relations plays a role in every industry. When I started my position as a special events coordinating intern at the new venue, The High Five GR, I was excited to tackle PR in this unique environment. I have now completed my summer internship and am well into [...]
By: Stephanie Seneker (@stephseneker) Grand Valley’s PRSSA Chapter had the amazing opportunity to tour two firms in Downtown Grand Rapids last week. These tours are a wonderful opportunity to grow and network with professionals in the local area. Whether you are planning on staying in Grand Rapids post-graduation or moving to a different city, meeting [...]
By: Delaney MacKenzie (@d_hunter112 ) Every year since 1986, just as the winter starts to take its hold on Michigan, people from all over the world flock to Cobo Center in the city of Detroit to see the latest and greatest in the auto industry. This year, on January 16th, members of GVSU’s Chapter of PRSSA [...]
By: Emily Anderson (@EmilyTsuda) 2018 has come and gone and it’s time to welcome a new year with new marketing goals for companies and organizations. For some, the new year may bring exciting goals and prepared launches. However, for the ones that may be expecting a slow January, here are some ideas that might bring [...]
By: Madison Farhat-Tomaszewski (@madisonfarhat) Lights, camera, ACTION! PR in the fashion world is an exhilarating, fast-paced field where the hours are long, and the work is indeed extensive. It is a hands-on job, 24/7 keeping up with the latest trends to continue to obtain that highly-valued brand name. The fashion industry is not a minor [...]
A week and a half ago, GV PRSSA traveled to Austin, Texas, for the PRSSA National Conference. After a wild weekend down in the south, “Art of PR” had us fixin’ to spill the beans on our biggest takeaways! Trevor Bryan: NetWORK The most beneficial piece of PRSSA National Conference for me has been the opportunity [...]
By: Haley Patterson (@HPATTERSON07) The Importance of Planning Event planning is one of the many important tasks that fall under the umbrella of public relations. When planning an event for a client, it’s important to be focused and understand how to make the most of the event for your client. The most important thing to [...]
By: Courtney Fogle (@courtnxyfogle) and Brooklyn Wilson (@brookwilson97) This year, PRSSA has a lot of exciting things planned. The E-Board has been working hard all summer to ensure another valuable, stimulating and entertaining year. Our latest episode of PR Hangover featured three of our 2018-19 PRSSA Executive Board members- Chloe English, Brooklyn Wilson, and Morgan [...]
By: Brooklyn Wilson (@brookwilson97) Cannes Lions recently hosted a two-day “Change for Good” Hackathon at their 65th International Festival of Creativity. Together with Amazon, Huge and international advocacy platform Global Citizen, Cannes Lions invited teams from across the globe to build solutions that would further six Global Citizen campaigns, including: No Poverty, Food & Hunger, [...]
By: Jennae Ruehrdanz What a year it was. It was a pleasure organizing and leading PRSSA's agency tours this year. Here are some of the highlights from our wonderful tours. September: Holland Tours - Next Creative Co, Haworth, Fairly Painless As the VP of Professional Development this year, I wanted to take our members to as [...]
