This influencer marketer knows her industry front and back. Why? Because she’s an influencer herself. Ayanna Bozeman (AKA Ayanna Alexis) is an Abercrombie & Fitch influencer marketing specialist who has quite the following of her own, creating lifestyle and fashion content for audiences on Youtube, Instagram, and TikTok. Ayanna joins the show to discuss [...]
There are already hundreds of tools in a PR pro's arsenal. Why care about podcasting? Robert Johnson, a seasoned podcaster and public relations practitioner, shares just how impactful a podcast can be for clients. No matter the industry, there is space for a podcast if a brand can execute it effectively. As a host [...]
You may have heard the news: just last month, Facebook changed the name of its umbrella company to Meta to publicly announce its new focus on the metaverse. This news sparked many conversations about how the emergence of virtual reality (VR) will change the future of media. As budding public relations professionals, we are all [...]
She’s an artist, a strategist, and a top notch communicator. Brooke Rosier, Global Marketing Specialist for Amway’s brand, Artistry, does more than cosmetic branding. Using her skills as a painter and an artist, she crafts creative and strategic campaigns for customers around the world. Brooke also invests her spare time in local nonprofit Lions [...]
Copywriting is an integral part of writing that helps to draw attention to a product or service by storytelling. Yes, you read that right. Copywriting is essentially storytelling for a brand or business; it helps translate a product or service feature into benefits that match consumer psychology. In short, copywriting is the process of producing [...]
As an advertising & public relations student at GVSU, I’m constantly looking to gain real-world experience through my program. While I’ve taken several classes at the university that provide those experiences, this past semester, I got as close to the real world as I can get, with an actual client. About NSAC Annually, the American [...]
Social media is a way for people to post about their weekends or give life updates, however, it is much more significant to brands. A brand’s social media can determine everything about their brand image and it allows them to grow relationships with their audience. According to Hootsuite, 44.8% of global internet users utilized social [...]
As social media continues to grow, we continue to see an increased role for businesses and influencers worldwide. Social media has the power to allow you to raise awareness, engagement, and communication with your target audience. That’s why it’s become crucial for brands to establish an identity and social strategy to best optimize all that [...]
By: Sarah Virkstis (@SarahVirkstis) The standard corporate work environment can be monotonous and boring. You can be easily surrounded by bland, blank walls for 8 to 10 hours every day. Why would you want your wardrobe to be just as boring? If you’re reading this, you’re likely an Ad or PR major like myself. We [...]
By: Emily Gagnon (@_emgagnon ) Seen on cars, journals, water bottles, and laptops, stickers are a sure way to spread your message among the masses. These sticky graphics were first used as a marketing tool in Dwight Eisenhower’s 1952 presidential campaign as bumper stickers when they took advantage of the newly-invented Ford Model A’s large bumper. [...]
