20 10, 2021

Art, Beauty Branding, and Global Marketing w/ Brooke Rosier

By |2021-10-20T21:41:36+00:00October 20th, 2021|Categories: Beauty and Fashion, Creative, Podcast, Podcast Recap, PR Hangover|Tags: , , , , , |0 Comments

She’s an artist, a strategist, and a top notch communicator. Brooke Rosier, Global Marketing Specialist for Amway’s brand, Artistry, does more than cosmetic branding. Using her skills as a painter and an artist, she crafts creative and strategic campaigns for customers around the world. Brooke also invests her spare time in local nonprofit Lions [...]

14 10, 2021

How To Write Better Copy

By |2021-10-14T22:37:25+00:00October 14th, 2021|Categories: Creative, Tips, Writing|Tags: , , , , , |0 Comments

Copywriting is an integral part of writing that helps to draw attention to a product or service by storytelling. Yes, you read that right. Copywriting is essentially storytelling for a brand or business; it helps translate a product or service feature into benefits that match consumer psychology.  In short, copywriting is the process of producing [...]

22 07, 2021

NSAC: More Than a Competition

By |2021-07-22T20:49:05+00:00July 22nd, 2021|Categories: APR Program, Creative, Leadership, Networking/Relationships|Tags: , , , |0 Comments

As an advertising & public relations student at GVSU, I’m constantly looking to gain real-world experience through my program. While I’ve taken several classes at the university that provide those experiences, this past semester, I got as close to the real world as I can get, with an actual client.  About NSAC  Annually, the American [...]

25 05, 2021

Efficient Ways to Use Social Media in PR

By |2021-05-25T21:01:24+00:00May 25th, 2021|Categories: Creative, Media, Social Media, Tips|Tags: , , , |0 Comments

Social media is a way for people to post about their weekends or give life updates, however, it is much more significant to brands. A brand’s social media can determine everything about their brand image and it allows them to grow relationships with their audience. According to Hootsuite, 44.8% of global internet users utilized social [...]

8 04, 2021

Optimizing Your Social Media Strategy

By |2021-04-08T21:01:06+00:00April 8th, 2021|Categories: Branding, Creative, Media, Research, Social Media, Tips, Trends|Tags: , , , |0 Comments

As social media continues to grow, we continue to see an increased role for businesses and influencers worldwide. Social media has the power to allow you to raise awareness, engagement, and communication with your target audience. That’s why it’s become crucial for brands to establish an identity and social strategy to best optimize all that [...]

3 04, 2019

Find Your Professional Style

By |2019-04-03T13:01:07+00:00April 3rd, 2019|Categories: Creative, Profiles, Trends|0 Comments

By: Sarah Virkstis (@SarahVirkstis)   The standard corporate work environment can be monotonous and boring. You can be easily surrounded by bland, blank walls for 8 to 10 hours every day. Why would you want your wardrobe to be just as boring? If you’re reading this, you’re likely an Ad or PR major like myself. We [...]

28 11, 2018

What Your Stickers Say About You

By |2018-11-28T18:09:10+00:00November 28th, 2018|Categories: Branding, Creative, Design|0 Comments

By: Emily Gagnon (@_emgagnon )    Seen on cars, journals, water bottles, and laptops, stickers are a sure way to spread your message among the masses. These sticky graphics were first used as a marketing tool in Dwight Eisenhower’s 1952 presidential campaign as bumper stickers when they took advantage of the newly-invented Ford Model A’s large bumper. [...]

31 07, 2012

Praesent Et Urna Turpis

By |2012-07-31T17:26:20+00:00July 31st, 2012|Categories: Creative, Design|Tags: |0 Comments

Quisque ligulas ipsum, euismod atras vulputate iltricies etri elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. [...]

31 07, 2012

Donec At Mauris Enims

By |2012-07-31T17:25:18+00:00July 31st, 2012|Categories: Creative, Design|Tags: , , |0 Comments

Quisque ligulas ipsum, euismod atras vulputate iltricies etri elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. [...]

31 07, 2012

Class Aptent Taciti Soci Ad Litora

By |2012-07-31T17:24:55+00:00July 31st, 2012|Categories: Creative, Design, Videos|Tags: , , |0 Comments

Quisque ligulas ipsum, euismod atras vulputate iltricies etri elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. [...]

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