She’s an artist, a strategist, and a top notch communicator. Brooke Rosier, Global Marketing Specialist for Amway’s brand, Artistry, does more than cosmetic branding. Using her skills as a painter and an artist, she crafts creative and strategic campaigns for customers around the world. Brooke also invests her spare time in local nonprofit Lions [...]
Copywriting is an integral part of writing that helps to draw attention to a product or service by storytelling. Yes, you read that right. Copywriting is essentially storytelling for a brand or business; it helps translate a product or service feature into benefits that match consumer psychology. In short, copywriting is the process of producing [...]
As an advertising & public relations student at GVSU, I’m constantly looking to gain real-world experience through my program. While I’ve taken several classes at the university that provide those experiences, this past semester, I got as close to the real world as I can get, with an actual client. About NSAC Annually, the American [...]
Social media is a way for people to post about their weekends or give life updates, however, it is much more significant to brands. A brand’s social media can determine everything about their brand image and it allows them to grow relationships with their audience. According to Hootsuite, 44.8% of global internet users utilized social [...]
As social media continues to grow, we continue to see an increased role for businesses and influencers worldwide. Social media has the power to allow you to raise awareness, engagement, and communication with your target audience. That’s why it’s become crucial for brands to establish an identity and social strategy to best optimize all that [...]
By: Sarah Virkstis (@SarahVirkstis) The standard corporate work environment can be monotonous and boring. You can be easily surrounded by bland, blank walls for 8 to 10 hours every day. Why would you want your wardrobe to be just as boring? If you’re reading this, you’re likely an Ad or PR major like myself. We [...]
By: Emily Gagnon (@_emgagnon ) Seen on cars, journals, water bottles, and laptops, stickers are a sure way to spread your message among the masses. These sticky graphics were first used as a marketing tool in Dwight Eisenhower’s 1952 presidential campaign as bumper stickers when they took advantage of the newly-invented Ford Model A’s large bumper. [...]
Quisque ligulas ipsum, euismod atras vulputate iltricies etri elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. [...]
Quisque ligulas ipsum, euismod atras vulputate iltricies etri elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. [...]
Quisque ligulas ipsum, euismod atras vulputate iltricies etri elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. [...]
