24 02, 2019

How Local Brands Can Harness Influencer Marketing: AMA West Michigan Influencer Panel Recap

By |2019-02-24T15:15:19+00:00February 24th, 2019|Categories: Branding, Social Media|0 Comments

By: Courtney Fogle (@courtnxyfogle)     When most people think about a social media influencer, they think of the pretty girls that go on extravagant vacations and post about their experience. They have millions of followers, look perfect all the time, and post sponsored content as a way to make money. However, that’s not all there [...]

9 01, 2019

Branding During the Holidays

By |2019-01-09T13:47:59+00:00January 9th, 2019|Categories: Branding|0 Comments

By: Alexandra Closser (@AlexandraCloss1)    Jingle bells, jingle bells Jingle all the way! Oh what fun it is to shop til you drop! The holiday season is filled with cookie baking, watching Elf on repeat, secretly wondering what spaghetti and maple syrup might taste like (ew!) and hunting for the perfect present for the annual best [...]

12 12, 2018

PR for Victoria’s Secret Fashion Show

By |2018-12-12T04:31:33+00:00December 12th, 2018|Categories: Branding, Events|0 Comments

By: Madison Farhat-Tomaszewski (@madisonfarhat)    Lights, camera, ACTION! PR in the fashion world is an exhilarating, fast-paced field where the hours are long, and the work is indeed extensive. It is a hands-on job, 24/7 keeping up with the latest trends to continue to obtain that highly-valued brand name. The fashion industry is not a minor [...]

28 11, 2018

What Your Stickers Say About You

By |2018-11-28T18:09:10+00:00November 28th, 2018|Categories: Branding, Creative, Design|0 Comments

By: Emily Gagnon (@_emgagnon )    Seen on cars, journals, water bottles, and laptops, stickers are a sure way to spread your message among the masses. These sticky graphics were first used as a marketing tool in Dwight Eisenhower’s 1952 presidential campaign as bumper stickers when they took advantage of the newly-invented Ford Model A’s large bumper. [...]

14 11, 2018

Food Promotion in Japan

By |2018-11-13T21:07:36+00:00November 14th, 2018|Categories: Branding|0 Comments

By: Lilia Hauenstein (@ukulilia11)    Food. A necessity in our lives we hold near and dear to our hearts. It’s a common topic we all share, but it differs all over the world. Most distinctively, Japan is at the top of the list when it comes to unique food culture. From a business standpoint, there are many [...]

19 09, 2018

Personal Branding in a Digital World

By |2018-09-19T14:34:32+00:00September 19th, 2018|Categories: Branding, Tips|0 Comments

By: Riley Holbrook (@RileyHolbrook_)   Keeping up with the world means keeping up with your digital identity. So, you want to build a stronger personal brand? Well, you might as well start where the world is currently at and continuing to head: online. We are constantly connecting with people and seeking information through our digital identities. [...]