Art, Beauty Branding, and Global Marketing w/ Brooke Rosier
She’s an artist, a strategist, and a top notch communicator. Brooke Rosier, Global Marketing Specialist for Amway’s brand, Artistry, does more than cosmetic branding. Using her skills as [...]
How To Write Better Copy
Copywriting is an integral part of writing that helps to draw attention to a product or service by storytelling. Yes, you read that right. Copywriting is essentially storytelling for [...]
We Need Research, Even if We Don’t Want to Admit It
Research is definitely not the most fun part in the realm of communications. However, it’s the stepping stone to the substance of any strategy, and it’s crucial to the [...]
The Importance of Leadership Skills in College
Now that the fall semester is in full swing, it’s a good time to evaluate how we’re doing and where we’re going. While everybody’s working hard and trying their [...]
Community Relations: It’s About Trust (w/ Jennifer Pascua)
What is community relations? It’s listening, and it’s building trust. Jennifer Pascua, Lead of Community Relations for Spectrum Health, has years of experience under her belt in news [...]
Importance of Government Relations in Small Businesses
Shopping with a small business can give consumers a sense of pride. When you buy from a local mom-and-pop shop, you are helping real people succeed in their dreams [...]
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