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Spotify: Stepping up Music Streaming and Digital Campaigns

As a budding public relations professional, PR campaigns are one of my favorite things to discuss and examine. Campaigns are hard work for a PR team, but they have the potential to turn heads and change how the public views a given company. In order for a PR campaign to be successful, it must include a few key components: [...]

By |August 19th, 2021|Categories: Media, Tips, Trends|Tags: , , , |0 Comments

The Importance of Pronouns in the Workplace

Each year, more employees are entering the workplace with gender identities that may differ from what we most frequently think of when discussing gender. Whether these employees choose to be open about their identity or not, it is important to create a work setting that welcomes diversity with open arms.  With work settings becoming more diverse, there is an [...]

By |August 5th, 2021|Categories: DEI, Networking/Relationships|Tags: , , , , |0 Comments

NSAC: More Than a Competition

As an advertising & public relations student at GVSU, I’m constantly looking to gain real-world experience through my program. While I’ve taken several classes at the university that provide those experiences, this past semester, I got as close to the real world as I can get, with an actual client.  About NSAC  Annually, the American Advertising Federation hosts a [...]

By |July 22nd, 2021|Categories: APR Program, Creative, Leadership, Networking/Relationships|Tags: , , , |0 Comments

The People’s Voice: City Communications w/ David Green

PR Hangover · Voice of the People: City Communications (w/ David Green) “Our people tell our story best.” Government communications isn’t solely politics and polarization; it’s a way to give people equal opportunity to have a voice in their community, no matter their background. And, between the press releases, marketing campaigns, and clever social media posts, it’s not [...]

By |July 15th, 2021|Categories: Podcast, Podcast Recap, PR Hangover|Tags: , , |0 Comments

A PR Student’s Defense of a College Minor

As a student majoring in advertising and public relations, I often get asked about my studio art minor. Usually, these questions are about how I decided on a studio art minor, what I’ve gained from it, and why I even elected to take on a minor in the first place. As an indirect result of these conversations, I am [...]

By |July 9th, 2021|Categories: APR Program, Tips|Tags: , , , |0 Comments

Writing: It’s All About the Attitude

Chances are, if you are studying or practicing public relations, you are doing your fair share of writing. When I began studying PR, I had little to no confidence in my writing abilities. The high school I attended was proficient in academics, and writing was not excluded. I couldn’t get above a ‘B’ on any papers in a high [...]

By |June 24th, 2021|Categories: Tips, Writing|Tags: , , , , |0 Comments
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