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Psychology Behind Burnout

The trees are transitioning and midterms have officially entered the chat. If you don’t feel it already, burnout season is approaching as it seems to every year. What can we do to prevent this inevitable feeling of exhaustion? What truly leads to the feeling of burnout? Is it procrastination? Overworking or scheduling? Or does it go deeper than that?  [...]

By |October 21st, 2021|Categories: Mental Health, Tips|Tags: , , , , |0 Comments

Art, Beauty Branding, and Global Marketing w/ Brooke Rosier

She’s an artist, a strategist, and a top notch communicator. Brooke Rosier, Global Marketing Specialist for Amway’s brand, Artistry, does more than cosmetic branding. Using her skills as a painter and an artist, she crafts creative and strategic campaigns for customers around the world. Brooke also invests her spare time in local nonprofit Lions & Rabbits Center for [...]

By |October 20th, 2021|Categories: Beauty and Fashion, Creative, Podcast, Podcast Recap, PR Hangover|Tags: , , , , , |0 Comments

How To Write Better Copy

Copywriting is an integral part of writing that helps to draw attention to a product or service by storytelling. Yes, you read that right. Copywriting is essentially storytelling for a brand or business; it helps translate a product or service feature into benefits that match consumer psychology.  In short, copywriting is the process of producing engaging, clear text for [...]

By |October 14th, 2021|Categories: Creative, Tips, Writing|Tags: , , , , , |0 Comments

We Need Research, Even if We Don’t Want to Admit It

Research is definitely not the most fun part in the realm of communications. However, it’s the stepping stone to the substance of any strategy, and it’s crucial to the success of reaching client goals and doing the best possible work. Focus groups and GVSU’s library database are the basis of our undergraduate years and for good reason. The skills [...]

By |October 7th, 2021|Categories: Research, Tips|Tags: , , , , |0 Comments

The Importance of Leadership Skills in College

Now that the fall semester is in full swing, it’s a good time to evaluate how we’re doing and where we’re going. While everybody’s working hard and trying their best, it’s important to get involved and make your mark on those around you. Building your leadership skills are a great way to maintain and grow during college, bettering both [...]

By |September 30th, 2021|Categories: APR Program, Leadership, Networking/Relationships|Tags: , , , , |0 Comments

Community Relations: It’s About Trust (w/ Jennifer Pascua)

What is community relations? It’s listening, and it’s building trust. Jennifer Pascua, Lead of Community Relations for Spectrum Health, has years of experience under her belt in news reporting, freelancing, and most recently, corporate communications. Today, she imparts her wisdom on listeners. Tune in as we talk communications tactics; community partnerships; diversity, equity and inclusion; and effective networking. [...]

By |September 29th, 2021|Categories: Non-profit, Podcast, Podcast Recap|Tags: , , , |0 Comments
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