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Targeting the Best Audience

Let’s kick it back to the fundamentals of public relations. You’re deciding who your audience is but you just can’t pin down exactly what you’re looking for. Perhaps it’s a right of passage for PR professionals to grapple with the basics, so here’s my beginner, ever-evolving solution for one of those “simple” tasks.  Know Your Brand Understanding who your [...]

By |February 25th, 2021|Categories: Research, Tips|Tags: , , , , |0 Comments

Common PR Platforms and Tools You Need to Know to be Ready for the Workforce

Entering the workforce can be daunting. The anxiety of meeting new people and learning the ins and outs of your company can be overwhelming, then there’s the added pressure of working with platforms you’re unfamiliar with. PR platforms may make you feel discouraged, but rest assured, learning these common tools will give you a leg up when you enter [...]

Internships & Interviewing w/ Teagan Epley

 Who’s Our Guest? Teagan Epley graduated from Grand Valley with a degree in Advertising and Public Relations and a minor in Business in April of last year (2020). During her time at Grand Valley, she was highly involved in GrandPR and PRSSA, serving as the chapter's VP of Member Services and attending the International Conference in San Diego. [...]

The Major Brands You Didn’t See on Super Bowl Sunday

The Super Bowl 2021  Despite the ongoing pandemic, America couldn’t miss out on one of the most major events of the year: the Super Bowl. On its 55th anniversary, with a stadium packed full of 25,000 fans, and millions at home watching, it felt like the entire country was living for this moment of normalcy. Amongst all the food [...]

By |February 11th, 2021|Categories: Entertainment PR, Media, Media Relations, Sports|Tags: , , , , , , |0 Comments

Don’t Give Research a Bad Rap

Research. A word most people still in school aren’t too fond of. I know that after 16 years, the word “research” is often associated with lengthy papers or science and lab classes (there’s a reason I’m not a STEM major). We’re conditioned to think of something we go through the motions of, like many of us think summer is [...]

By |February 4th, 2021|Categories: Research, Tips|Tags: , , , , |0 Comments

All Things Social Media w/ Anthony Yepez

Who’s Our Guest? Anthony Yepez is a 12+ year social media professional based out of New York City who has worked on both the brand and agency side for global companies such as Spartan and most recently Digitas North America. He leverages understanding the goals and values of what a brand offers its target consumers, and develops that [...]

By |February 3rd, 2021|Categories: Branding, Design, Podcast Recap, PR Hangover, Social Media|Tags: , , , , |0 Comments
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