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Multicultural Advertising w/ Carlos Alfonso

 Who’s Our Guest? Carlos Alfonso is a 2018 Grand Valley State University graduate who got his start in advertising at the multicultural ad agency, fluent360. There, he has worked on many campaign launches within the African American and Hispanic markets for clients such as Nissan North America and Big Brothers Big Sisters of Middle Tennessee. In his free [...]

By |November 26th, 2020|Categories: Podcast, Podcast Recap|0 Comments

The PR Pro We Should All Know

I’m nearing my final semester at Grand Valley, and as 2020 is nearing the end too, 2021 couldn’t be looking any better. Despite the difficulty of the current semester, I’ve recently  been reflecting on all that I had accomplished and experienced during my time at GVSU. Most of my time and opportunities wouldn’t be without the help of the [...]

By |November 26th, 2020|Categories: Tips|0 Comments

PR Research 101: It’s Not as Painful as It Seems

Research is the critical first step to every public relations campaign. It ensures that communication is two-way and establishes a basis for strategic planning. However, it’s also been unfairly nominated as the most overwhelming and least enjoyable step by many public relations professionals.  I, on the other hand, am a research junkie. Therefore, I’d like to break down the [...]

By |November 20th, 2020|Categories: Research, Tips|0 Comments

Tips for Changing your Major as an Active Student

My path to Advertising and Public Relations was less than traditional. I was not a student that walked into college knowing my exact plan and career vision, and that was proven as I switched my major three times before my junior year of college. As a previous journalism major preparing to switch majors the hesitation and fear of wasted [...]

By |November 19th, 2020|Categories: Tips|0 Comments

Technology & Crisis w/ Sean O’Leary

 Who’s Our Guest? Sean O’Leary is a talented communications professional with nearly two decades of experience in journalism, marketing and public relations. Prior to joining Susan Davis International as Vice President, he most recently served as Director for the Merritt Group, leading a practice for technology companies focused on working with federal, state and local governments, as well [...]

By |November 12th, 2020|Categories: Podcast Recap|0 Comments

Tips for Starting a New Internship

Congratulations! You’ve made it past the countless hours of combing Indeed, Linkedin, and all of the job search sites. You want to hit the ground running after you accepted your new internship after that nerve-wracking interview. Yes, you can wipe the sweat off your forehead and breathe. Before you get into the workplace, be sure to think about these [...]

By |November 12th, 2020|Categories: Networking/Relationships, Tips|0 Comments
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